"The current agreement averages about $2.1 billion per year for the Sunday afternoon slate of games, meaning a revised deal could push CBS’s annual commitment past $3 billion."
"Roger Goodell isn’t apologizing for wanting more — more games, more viewers, more revenue, more reach. Because as long as fans keep showing up, turning on the television, clicking the stream, and arguing about every call online, the NFL has no reason to slow down."
"They’re gonna sell that game for 150 million bucks to some knockoff stream provider. And it’s gonna be another thing that [producer] Kenny’s got to pirate and we got to buy. It’s just nonsense."
"Thank you for your Super Bowls — you’re just a guy. Go play your flag football game and go be in a million different ads. I don’t need you in my life anymore, and you don’t need us."
"While initial expectations inside media companies suggested the league might wait until later in the year to begin formal negotiations, recent signals from league leadership indicate the NFL could attempt to finalize updated deals before the start of the next regular season."
"Beginning Monday, March 9 at noon ET, the network will deliver more than six hours of dedicated coverage across multiple studio shows while providing real-time updates, commentary and analysis."
"There is so much new breaking news every day in the world of sports. It’s not playing ‘Stairway to Heaven’ again. Literally, every time you tune in there is something new going on."
"The industry spends so much time chasing what’s next — new platforms, new angles, new metrics — that it sometimes forgets what worked. A well-timed throwback isn’t regression. It’s perspective."
Hylton joined MS NOW in April 2025 as a reporter and co-anchor of The Weekend: Primetime. Now, her first solo anchoring role gives the network an opportunity to showcase her journalism across a larger platform.