Tag: Nielsen PPM

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Three Minutes Is Exposing Sports Radio’s Biggest Weaknesses in Nielsen Measurement

Columns John Mamola John Mamola -
"This isn’t about blaming Nielsen. It’s about accepting the environment we’re in. Digital platforms didn’t wait for radio to adjust. They trained audiences to expect immediacy. They reward speed, clarity, and payoff. Now traditional measurement reflects those expectations."

Westwood One Study Shows Sports Radio Flourishing With Revenue, Streaming, In-Car Listening

Sports BSM Staff BSM Staff -
"Over the past decade, the number of sports-formatted AM/FM stations has climbed 14%, while revenue shares, as measured by Miller Kaplan, have surged 38%."

What Every Radio Programmer Should Know About Nielsen’s PPM Heavy Listeners

Columns Jim Ryan Jim Ryan -
"When you see a number like 8,000 you know you’ve hit the jackpot."

Is The PPM 3-Minute Rule Helping Or Hurting Hot AC Radio?

Columns Jim Ryan Jim Ryan -
This shift reflects a broader recognition that modern radio listening habits are more fragmented, especially among younger, digital-savvy audiences.

It Doesn’t Have To Be Old To Be Classic…Or Does It?

Columns Mike Stern Mike Stern -
At one time, that liner frequently played next to new songs from Classic artists on Classic Rock stations.

In PPM Day Two Holiday Ratings Santa Is Still Delivering Presents

Radio Jeff Lynn Jeff Lynn -
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.

Christmas Music A Big Winner In First Released Holiday PPM Markets

Radio Jeff Lynn Jeff Lynn -
The first round of holiday PPMs are in and it was a good year for the stations that went all Christmas.

Nielsen releases December Day Three PPM 6+ 6 am-midnight

Radio BMM Staff BMM Staff -
Nielsen Audio releases December Day Three PPM 6+ 6 am-midnight

Nielsen Audio releases December Day Two PPM 6+ 6 am-midnight

Radio BMM Staff BMM Staff -
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.

CBS Can Thank Taylor Swift and Nielsen’s PPM for Super Bowl Figures

Columns Dr. Ed Cohen Dr. Ed Cohen -
One of the big questions has been how much audience Taylor Swift added?
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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Columns 0
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.