Tag: Nielsen PPM
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Three Minutes Is Exposing Sports Radio’s Biggest Weaknesses in Nielsen Measurement
"This isn’t about blaming Nielsen. It’s about accepting the environment we’re in. Digital platforms didn’t wait for radio to adjust. They trained audiences to expect immediacy. They reward speed, clarity, and payoff. Now traditional measurement reflects those expectations."
Westwood One Study Shows Sports Radio Flourishing With Revenue, Streaming, In-Car Listening
"Over the past decade, the number of sports-formatted AM/FM stations has climbed 14%, while revenue shares, as measured by Miller Kaplan, have surged 38%."
What Every Radio Programmer Should Know About Nielsen’s PPM Heavy Listeners
"When you see a number like 8,000 you know you’ve hit the jackpot."
Is The PPM 3-Minute Rule Helping Or Hurting Hot AC Radio?
This shift reflects a broader recognition that modern radio listening habits are more fragmented, especially among younger, digital-savvy audiences.
It Doesn’t Have To Be Old To Be Classic…Or Does It?
At one time, that liner frequently played next to new songs from Classic artists on Classic Rock stations.
In PPM Day Two Holiday Ratings Santa Is Still Delivering Presents
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
Christmas Music A Big Winner In First Released Holiday PPM Markets
The first round of holiday PPMs are in and it was a good year for the stations that went all Christmas.
Nielsen releases December Day Three PPM 6+ 6 am-midnight
Nielsen Audio releases December Day Three PPM 6+ 6 am-midnight
Nielsen Audio releases December Day Two PPM 6+ 6 am-midnight
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
CBS Can Thank Taylor Swift and Nielsen’s PPM for Super Bowl Figures
One of the big questions has been how much audience Taylor Swift added?