Tag: Nike
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The Real Reason You Can’t Beat the Radio Station Across Town
"The job isn’t to sound better than your competitor. The job is to sound less like them."
If Nike Can Reboot Its Slogan, Radio Should Too
"Maybe it’s time to retire the safe line and start your own campaign. Go from Just Do It to Do It Better"
Tamara Dhia Joins Live 95.5 Portland OR For Middays
Dhia has a multimedia background that includes MTV’s “Total Request Live,” E! News, and the syndicated radio show “XYZ with Erik Zachary.”
Political Talk Is Suicide For Music Radio Brands
Even though the First Amendment protects free speech, what you say and project will always be a direct reflection of you. And your brand.
Scarcity of Time Provides Great Motivation to ‘Just Do It’
“You have nothing to lose and everything – everything – everything to gain.”
Nike To Create Sports Content for Apple
“Apple and Nike have a long history of collaboration.”
Do Sports Radio Stations Need Slogans?
Turn on a sports radio station today, and you can't go an hour without being reminded of the station's slogan. Over and over again you're...