Tag: Nike

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

The Real Reason You Can’t Beat the Radio Station Across Town

Columns Phil Becker Phil Becker -
"The job isn’t to sound better than your competitor. The job is to sound less like them."

If Nike Can Reboot Its Slogan, Radio Should Too

Columns Phil Becker Phil Becker -
"Maybe it’s time to retire the safe line and start your own campaign. Go from Just Do It to Do It Better"

Tamara Dhia Joins Live 95.5 Portland OR For Middays

Radio BMM Staff BMM Staff -
Dhia has a multimedia background that includes MTV’s “Total Request Live,” E! News, and the syndicated radio show “XYZ with Erik Zachary.”

Political Talk Is Suicide For Music Radio Brands

Columns Kevin Robinson Kevin Robinson -
Even though the First Amendment protects free speech, what you say and project will always be a direct reflection of you. And your brand.

Scarcity of Time Provides Great Motivation to ‘Just Do It’

Columns Kevin Robinson Kevin Robinson -
“You have nothing to lose and everything – everything – everything to gain.”

Nike To Create Sports Content for Apple

Television BSM Staff BSM Staff -
“Apple and Nike have a long history of collaboration.”

Do Sports Radio Stations Need Slogans?

Columns Jason Barrett Jason Barrett -
Turn on a sports radio station today, and you can't go an hour without being reminded of the station's slogan. Over and over again you're...

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."