Tag: Podcast Business
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YouTube Podcasts Eclipses 1 Billion Monthly Active Users
In the latest Nielsen metrics, YouTube commanded 10.8% of all television viewing in January.
Podcast Advertising Rose Nearly 20% in 2024 4th Quarter, Magellan AI Data Shows
The top 10 podcast advertisers spent a projected $124 million during October, November, and December.
How Valerie Geller Has Seen Creating Powerful Radio Change in the Past 30 Years
"The difference is we are no longer sitting on the mountain telling people what they are going to be listening to."
Candace Owens Lands in Top 10 New Podcasts of 2024 From Edison Research
The selections from Edison Research are "based on the highest average weekly audience throughout their debut year, demonstrating significant listener engagement and impact."
The Volume Adds ‘New Rory & Mal’ Podcast in First Entertainment Show on Colin Cowherd-Founded Network
“The Volume has built a community of creators and personalities that align with the New Rory & Mal brand."
Triton Digital Parnters with Optable for User Identity Integration
“This collaboration is a practical step forward for audio publishers, helping them securely scale their inventory’s addressability across different demand partners.”
Former Barstool Sports CEO Erika Ayers Badan Launches Podcast with Lemonada Media
Lemonada Media will handle both distribution and ad sales for the new venture.
Digging Through Data: Daryl Battaglia, Triton Digital
Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.
The Radio Industry Remembers Gary Krantz With Admiration and Appreciation
"What can I say? I love the guy. He was everybody's friend."
More Than One-Third of Spotify’s Top Podcasts Were Published in Video Format in 2024, Up Almost 20%
According to a report in Forbes, more than one-third of Spotify's top audio podcasts were also aired as video podcasts. This figure is an...