Tag: Podcast Business

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Audacy Considering Sale of Pineapple Street Studios, New Report Suggests

Business BNM Staff BNM Staff -
Estimates suggest that the podcast brand brings in more than $10 million in revenue annually.

ABC News Debuts True Crime Podcasts to Partner with 20/20

Radio BNM Staff BNM Staff -
“Our expanded slate of new releases underscores our commitment to delivering powerful, must-listen stories that keep audiences engaged and informed.”

City Cast Hits 15th City After Expanding to Seattle and Twin Cities

Business BNM Staff BNM Staff -
"We're hiring five people in each market, and launching daily local podcasts and newsletters in the fall."

Gavin Newsom to Launch New Podcast with iHeartMedia

Radio BNM Staff BNM Staff -
iHeartMedia has announced a new podcast hosted by Gov. Gavin Newsom (D-CA) that claims to feature conversations with those on the opposite side of...

YouTube Podcasts Eclipses 1 Billion Monthly Active Users

Business BNM Staff BNM Staff -
In the latest Nielsen metrics, YouTube commanded 10.8% of all television viewing in January.

Podcast Advertising Rose Nearly 20% in 2024 4th Quarter, Magellan AI Data Shows

Business BNM Staff BNM Staff -
The top 10 podcast advertisers spent a projected $124 million during October, November, and December.

How Valerie Geller Has Seen Creating Powerful Radio Change in the Past 30 Years

Features Garrett Searight Garrett Searight -
"The difference is we are no longer sitting on the mountain telling people what they are going to be listening to."

Candace Owens Lands in Top 10 New Podcasts of 2024 From Edison Research

Radio BNM Staff BNM Staff -
The selections from Edison Research are "based on the highest average weekly audience throughout their debut year, demonstrating significant listener engagement and impact."

The Volume Adds ‘New Rory & Mal’ Podcast in First Entertainment Show on Colin Cowherd-Founded Network

Radio BNM Staff BNM Staff -
“The Volume has built a community of creators and personalities that align with the New Rory & Mal brand."

Triton Digital Parnters with Optable for User Identity Integration

Business BNM Staff BNM Staff -
“This collaboration is a practical step forward for audio publishers, helping them securely scale their inventory’s addressability across different demand partners.”
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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."