Tag: Podcast Business

"It’s not enough to say lots of people use YouTube for podcasts. The way they are using YouTube is also changing.”

"Once you understand that a successful podcast benefits from being in the moment, talking about what's happening now just like they do in sports; then you can use those same strategies successfully."

"We are enriching the podcast information available to advertisers so they can feel confident in reaching their target audiences.” 

“It's exciting to see us take the next step in our podcast evolution.”

“Through this integration, buyers can confidently invest via the Triton Digital Audio Marketplace in the expansive content inventory available on Spreaker."

The top 15 podcast advertisers spent an estimated $43.6 million in the space, the projections from Magellan AI show.

"In radio, the reality is it's actually still reaching about 90% of Americans. Of course, industries evolve and you look for ways to operate more efficiently and effectively. For us, that is the reason that our podcast division is able to reach so many people. "

Estimates suggest that the podcast brand brings in more than $10 million in revenue annually.

“Our expanded slate of new releases underscores our commitment to delivering powerful, must-listen stories that keep audiences engaged and informed.”

"We're hiring five people in each market, and launching daily local podcasts and newsletters in the fall."