Tag: Podcast Business
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Libsyn Ads Tabs Rick Selah, Stephen Pickens, Anthony Savelli, Stephen Perlstein as New Executives
The executive expansion comes after Libsyn revealed a 24% year-over-year uptick in host-read ads during the first half of the year.
PodcastOne Revenue Grows 24% During Second Quarter
Despite the record revenue gains, it still featured an operating loss of $1.4 million.
Magellan AI Reports 22% Podcast Advertising Revenue Growth During 2nd Quarter
While overall ad spending in the medium was up, the top 10 advertisers saw a drop of 11% in spending during the second quarter.
Acast Sees Strong Sales Growth During 2024 Second Quarter
The sales growth comes in the face of 15% listening drops for the company.
Sounds Profitable’s Tom Webster Believes Podcasting Has a Bright and Profitable Future
"I think one of things we have to unlock in this business is continuing to make it easy, and frictionless, and risk free to buy the smaller shows at scale with the kind of targeting that podcasting enables."
Podcast Advertising Rose 7% From Largest Advertisers Last Month, New Estimates Show
Of those top 15 purchasers, 66% increased their ad purchases during the month.
Longtime Podcast Listeners Prefer Audio-Only Experience, New Study Shows
“YouTube is definitely the discovered platform, but it’s not a walled garden."
Westwood One Study Shows YouTube Largest Podcast Discovery Platform
Not only is the Google-owned video platform the most used among podcast newcomers, but it also holds that distinction for heavy podcast consumers and longtime podcast listeners.
Cumulus Podcast Network SVP John Wordock Departs
"I'm now actively looking for a new home for my podcast talents in this exciting industry."
Overall Podcast Ad Revenue Growth to Hit Double Digits in 2024, New IAB Study Says
The sector is projected to reach $2.6 billion by 2026.