Tag: Political Advertising
Browse our Latest articles!
Why Radio Must Reclaim Political Advertising Before It’s Too Late
Collectively, we need to do a better job explaining what makes our medium appealing to politicians and their ad buyers.
Political Advertising For 2026 Election Cycle Already Past $1 Billion, AdImpact Data Shows
Digital advertising has received the largest share of any medium thus far.
Political Advertising Already Surpasses $1 Billion for 2026 Cycle, AdImpact Data Shows
More than $460 million has been earmarked for races this year, and an additional $605 million expected to be spent on 2026 elections.
Big Beautiful Bill Helping Political Advertising Surge in Off-Year
In total, $721 million has been spent in political advertising during the first six months of 2025.
Political Advertising Hits Nearly $150 Million During First Quarter, New AdImpact Data Shows
The Wisconsin Supreme Court race is poised to be the most expensive state supreme court race ever, with already nearly $70 million spent and reserved.
Political Advertising Reached Nearly $11 Billion During 2024 Election, AdImpact Data Shows
2024 saw the most expensive Senate race in history with $477 million spent in Ohio alone.
Fox Corporation Experiences Strong Revenue Growth Led By Political Advertising
Fox News drove the growth in the cable segment, contributing revenues of $1.6 billion thanks to rate increases and increased viewership.
Nearly $450 Million in Political Advertising Reserved Until Election Day, New AdImpact Data Shows
The reporting from AdImpact states that since July 22nd, 21% of all presidential political advertising has been spent in Pennsylvania.
Political Advertising Surpasses $6 Billion as 2024 Election Nears
The total spent on political advertising has been helped by tight Congressional races, especially Senate seats in Arizona, Montana, and Ohio.
What If Radio Marketed Like Politicians?
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.