Tag: Political Advertising
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Political Advertising Hits Nearly $150 Million During First Quarter, New AdImpact Data Shows
The Wisconsin Supreme Court race is poised to be the most expensive state supreme court race ever, with already nearly $70 million spent and reserved.
Political Advertising Reached Nearly $11 Billion During 2024 Election, AdImpact Data Shows
2024 saw the most expensive Senate race in history with $477 million spent in Ohio alone.
Fox Corporation Experiences Strong Revenue Growth Led By Political Advertising
Fox News drove the growth in the cable segment, contributing revenues of $1.6 billion thanks to rate increases and increased viewership.
Nearly $450 Million in Political Advertising Reserved Until Election Day, New AdImpact Data Shows
The reporting from AdImpact states that since July 22nd, 21% of all presidential political advertising has been spent in Pennsylvania.
Political Advertising Surpasses $6 Billion as 2024 Election Nears
The total spent on political advertising has been helped by tight Congressional races, especially Senate seats in Arizona, Montana, and Ohio.
What If Radio Marketed Like Politicians?
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.
Radio Sees Significant Uptick in Presidential Advertising in 2024 Election, New AdImpact Study Shows
Should projections come to fruition, it will total more than $45 million for the industry.
Senate Races Propel Political Advertising to Nearly $2 Billion Between Labor Day and 2024 Election
The political advertising world is about to spend nearly $2 billion between Labor Day and the 2024 election, new AdImpcat data shows.
Tight Senate races...
Majority of Presidential Election Advertising Spent in 7 Battleground States, New Data Reveals
$336 million has been spent on broadcast advertising, with Democrats accounting for $254 million of the purchases.
August 2024 Political Advertising Dwarfs Previous Election Spending, New Reports Show
Those figures are sharp increases compared to the $245,1 million and $62.3 million spent in August 2020 and 2016, respectively.