Tag: Political Advertising

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

2026 Political Advertising to Reach Record $11.6 Billion, AdImpact Forecast Shows

Business Garrett Searight Garrett Searight -
The revised estimate would make the cycle the most expensive on record and represents a 4% increase compared to the 2024 presidential election.

2026 Midterm Political Advertising Outpacing 2022 By 47% as California Governor Race Balloons

Business Garrett Searight Garrett Searight -
Tom Steyer has spent the considerable bulk of the political advertising.

2026 Midterm Political Advertising Outpacing 2022, New AdImpact Data Shows

Business Garrett Searight Garrett Searight -
California is primed to exceed the previous record of the most expensive governor's race on record.

BIA Advisory Services Ups 2026 Local Advertising Forecast to $185 Billion

Business BNM Staff BNM Staff -
“Stronger spending from higher-income households is supporting discretionary categories like travel, leisure, and automotive, while value-oriented spending is shaping demand in retail, restaurants, and essential services.”

Political Advertising for 2026 Midterm Elections $1 Billion Ahead of Last Cycle, AdImpact Dat Shows

Business BMM Staff BMM Staff -
Radio, however, has received just 2% of the political advertising dollars so far this cycle.

Why Radio Must Reclaim Political Advertising Before It’s Too Late

Columns Pete Mundo Pete Mundo -
Collectively, we need to do a better job explaining what makes our medium appealing to politicians and their ad buyers.

Political Advertising For 2026 Election Cycle Already Past $1 Billion, AdImpact Data Shows

Business BNM Staff BNM Staff -
Digital advertising has received the largest share of any medium thus far.

Political Advertising Already Surpasses $1 Billion for 2026 Cycle, AdImpact Data Shows

Business BNM Staff BNM Staff -
More than $460 million has been earmarked for races this year, and an additional $605 million expected to be spent on 2026 elections.

Big Beautiful Bill Helping Political Advertising Surge in Off-Year

Business BNM Staff BNM Staff -
In total, $721 million has been spent in political advertising during the first six months of 2025.

Political Advertising Hits Nearly $150 Million During First Quarter, New AdImpact Data Shows

Business BNM Staff BNM Staff -
The Wisconsin Supreme Court race is poised to be the most expensive state supreme court race ever, with already nearly $70 million spent and reserved.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."