Tag: Political Advertising
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Why Broadcast Radio Will Never Get Its Fair Share of Political Advertising Dollars
Political advertising was never built as a meritocracy, and campaigns don't always spend where the numbers point them. They spend where the instinct — and the image — feels safest.
Political Advertising on Radio Jumps 22% as 2026 Midterms Approach
Political advertising on radio has jumped 22% in the past month as campaigns prepare for the midterm election's biggest spending stretch. AdImpact reports radio...
Political Ad Spending Outpacing Past Records, New AdImpact Data Shows
$449.7 million alone was spent in June, according to AdImpact.
2026 Political Advertising to Reach Record $11.6 Billion, AdImpact Forecast Shows
The revised estimate would make the cycle the most expensive on record and represents a 4% increase compared to the 2024 presidential election.
2026 Midterm Political Advertising Outpacing 2022 By 47% as California Governor Race Balloons
Tom Steyer has spent the considerable bulk of the political advertising.
2026 Midterm Political Advertising Outpacing 2022, New AdImpact Data Shows
California is primed to exceed the previous record of the most expensive governor's race on record.
BIA Advisory Services Ups 2026 Local Advertising Forecast to $185 Billion
“Stronger spending from higher-income households is supporting discretionary categories like travel, leisure, and automotive, while value-oriented spending is shaping demand in retail, restaurants, and essential services.”
Political Advertising for 2026 Midterm Elections $1 Billion Ahead of Last Cycle, AdImpact Dat Shows
Radio, however, has received just 2% of the political advertising dollars so far this cycle.
Why Radio Must Reclaim Political Advertising Before It’s Too Late
Collectively, we need to do a better job explaining what makes our medium appealing to politicians and their ad buyers.
Political Advertising For 2026 Election Cycle Already Past $1 Billion, AdImpact Data Shows
Digital advertising has received the largest share of any medium thus far.