Tag: Political Advertising
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Political Ad Spending Outpacing Past Records, New AdImpact Data Shows
$449.7 million alone was spent in June, according to AdImpact.
2026 Political Advertising to Reach Record $11.6 Billion, AdImpact Forecast Shows
The revised estimate would make the cycle the most expensive on record and represents a 4% increase compared to the 2024 presidential election.
2026 Midterm Political Advertising Outpacing 2022 By 47% as California Governor Race Balloons
Tom Steyer has spent the considerable bulk of the political advertising.
2026 Midterm Political Advertising Outpacing 2022, New AdImpact Data Shows
California is primed to exceed the previous record of the most expensive governor's race on record.
BIA Advisory Services Ups 2026 Local Advertising Forecast to $185 Billion
“Stronger spending from higher-income households is supporting discretionary categories like travel, leisure, and automotive, while value-oriented spending is shaping demand in retail, restaurants, and essential services.”
Political Advertising for 2026 Midterm Elections $1 Billion Ahead of Last Cycle, AdImpact Dat Shows
Radio, however, has received just 2% of the political advertising dollars so far this cycle.
Why Radio Must Reclaim Political Advertising Before It’s Too Late
Collectively, we need to do a better job explaining what makes our medium appealing to politicians and their ad buyers.
Political Advertising For 2026 Election Cycle Already Past $1 Billion, AdImpact Data Shows
Digital advertising has received the largest share of any medium thus far.
Political Advertising Already Surpasses $1 Billion for 2026 Cycle, AdImpact Data Shows
More than $460 million has been earmarked for races this year, and an additional $605 million expected to be spent on 2026 elections.
Big Beautiful Bill Helping Political Advertising Surge in Off-Year
In total, $721 million has been spent in political advertising during the first six months of 2025.