Tag: Political Advertising
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‘Unprecedented’ Political Advertising Lifts Local Advertising Revenue Forecasts
Despite the new figure being less than what was originally projected, it is a 9.5% increase compared to 2023.
2024 Election Ad Spending Surpasses $3 Billion, New Report Claims
More than $550 million has already been reserved for fall advertising for Senate races, with an additional $330 million spent on House campaigns.
Radio Projected to Garner Record Political Advertising Figures, AdImpact Study Shows
"A concentration on seven key general battleground states will drive spending in the category."
News/Talk Top Earning Radio Format for Political Advertising
Despite its widespread use, radio has only accounted for 3% of the total spending thus far.
Radio Could See 35% Growth in Political Ads in 2024, New Projections Show
“Too many candidates and advocacy groups forget that radio is among the best media to engage with voters for numerous reasons.”
Steve Passwaiter: U.S. Senate Races Will Drive Hundreds of Millions in Political Spending
In three states -- Ohio, Pennsylvania, and Nevada -- a group backing Democrat candidates will spend more than $140 million alone.
Indianapolis, Philadelphia, Baltimore See Largest Political Ad Spends in Recent Weeks
President Joe Biden's campaign has been the biggest spender, dropping $7.2 million.
Cable TV Only Medium to See Drop in Political Advertising in 2024, BIA Report Shows
The medium is forecasted to see a drop of nearly $183 million in 224 compared to the last two major political cycles.
News Podcasts See Revenue Dip Despite Election Year Advertising Uptick, New Report Shows
"Brand suitability and the increased polarization of the political landscape are key factors at play here.”
72% of 2024 Political Ad Spending Will Go to TV or Radio, New Study Shows
“There really is no other medium that can move numbers with the kind of speed that you need for a political campaign.