Tag: Political Advertising
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Presidential Ad Spending Slowing Due to Uncompetitive Primary Season
“Looking ahead to future primaries, there appears to be a lull in Presidential spending.”
Political Ad Spending Sees Highest Levels in Los Angeles, New York, San Francisco
AdImpact has tracked 465 unique political ads across broadcast stations. In the 209 markets being monitored, political ads have aired a combined 87, 536 times.
Political Campaigns Could Reach 17% More Voters With 20% of Budget Allocated to Radio, New Study Shows
“The portion of the population that isn’t reachable via TV could be the swing vote and what throws it over the top for a candidate.”
Political Ad Revenue Growing on Backs of Budding Senate Campaigns
AdImpact reports $104.2 million has been spent to support Democrats in Senate races thus far, with $77.4 million being spent on Republican candidates in those battleground states.
Presidential Primary Ad Spending Already Topping $300 Million
Naturally, Iowa -- home of the first primary system -- received the bulk of the political advertising with $119.6 million spent to target caucus voters in the state.
Steve Passwaiter is Skeptical of 2024 Presidential Ad Spending Projections
“You'd have to raise. I don't know, $30 [billion], somewhere in the high $20 billions, in order to justify a number that big."
Does Radio Have a Plan to Cash in On 2024 Political Advertising?
We need to keep beating our drum because if not, TV’s monopoly on the bulk of political dollars will only continue.
Political Ad Spending to Reach $16B in 2024, Analysts Say
It is no secret that the 2024 election cycle is expected to be a contentious and hotly contested time period. With that expected climate,...
Majority of Political Ad Spending Hits Battleground States
An estimated $821 million is forecasted to be spent in Arizona alone.
Digital Political Advertising Expected to Rise 28% in 2024 Cycle
In total, more than $2.5 billion will be spent digitally on political campaigns.