Tag: Political Advertising
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Cable TV Only Medium to See Drop in Political Advertising in 2024, BIA Report Shows
The medium is forecasted to see a drop of nearly $183 million in 224 compared to the last two major political cycles.
News Podcasts See Revenue Dip Despite Election Year Advertising Uptick, New Report Shows
"Brand suitability and the increased polarization of the political landscape are key factors at play here.”
72% of 2024 Political Ad Spending Will Go to TV or Radio, New Study Shows
“There really is no other medium that can move numbers with the kind of speed that you need for a political campaign.
Presidential Ad Spending Slowing Due to Uncompetitive Primary Season
“Looking ahead to future primaries, there appears to be a lull in Presidential spending.”
Political Ad Spending Sees Highest Levels in Los Angeles, New York, San Francisco
AdImpact has tracked 465 unique political ads across broadcast stations. In the 209 markets being monitored, political ads have aired a combined 87, 536 times.
Political Campaigns Could Reach 17% More Voters With 20% of Budget Allocated to Radio, New Study Shows
“The portion of the population that isn’t reachable via TV could be the swing vote and what throws it over the top for a candidate.”
Political Ad Revenue Growing on Backs of Budding Senate Campaigns
AdImpact reports $104.2 million has been spent to support Democrats in Senate races thus far, with $77.4 million being spent on Republican candidates in those battleground states.
Presidential Primary Ad Spending Already Topping $300 Million
Naturally, Iowa -- home of the first primary system -- received the bulk of the political advertising with $119.6 million spent to target caucus voters in the state.
Steve Passwaiter is Skeptical of 2024 Presidential Ad Spending Projections
“You'd have to raise. I don't know, $30 [billion], somewhere in the high $20 billions, in order to justify a number that big."
Does Radio Have a Plan to Cash in On 2024 Political Advertising?
We need to keep beating our drum because if not, TV’s monopoly on the bulk of political dollars will only continue.