Tag: PPM
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How PPM Made Rock Afraid of Its Own Shadow
"PPM was the tipping point — the moment the industry shifted from programming to P1s to programming almost exclusively for cume."
What Does Real Rock Radio Growth Look Like in 2026?
"2026 growth is about growing audience love, not audience size."
How Crash Leans on His Passion for Radio in Growing Community at 98ROCK Tampa Bay
"We want to keep everybody positive. Hopefully they'll remember something we said that brightens their day."
Radio Can Find a Better Investment for Change Than Re-Investment in Nielsen
"This constant quid pro quo between Nielsen and radio is disappointing, and both sides share the blame"
Hooks That Work: Keeping Classic Rock Fans Tuned In
If the stories and topics you are selecting to talk about don’t cause a reaction in you, they probably won’t in your audience either.
How Vince Richards Shapes Audacy’s Rock Radio Future
“We need to push the limits and look at how listener tastes are evolving. Stations must evolve and push the outer limits of their brand."
How Bridget England Shapes Cincinnati’s 96 Rock Experience
“We’re part of the fabric of Cincinnati. We support local businesses, team up with community organizations, show up at events, and cheer on the local teams. All of it.”
Radio’s Real Problem Isn’t Digital — It’s the Narrative
It is troubling that, as an industry, we have failed to respond in a timely manner and have allowed a false narrative to emerge regarding who we are and what we do.
102.7 WNEW-FM Documentary ‘Where Rock Lived’ Debuts Teaser
The film highlights the station’s role in defining Album-Oriented Rock (AOR) and establishing a personality-driven approach to radio during its peak years.
How to Make Syndicated Country Radio Feel Hometown Strong
Let’s start with the premise that if you're not showing up at important local events, you've already lost.