Tag: PPM
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Mix 104.1 Boston’s Steve Salhany Believes In ‘Real Local Radio’
“I've been doing this so long, and this is all about doing great local radio. I'm only as good as the people who work with me on each individual station."
News Talk Radio Hosts and Sports Talent Have a Tendency to Murder Pronouns
If you are the Program Director seeking to maximize the footprint of your station’s locally originated programming, start listening for pronoun abuse. It is a thing.
Should Radio Be More Optimistic?
Who out there in radio is doing something new and different and can point to some success?
New Nielsen Ratings Rules Don’t Solve Our Biggest Problems
“Those higher numbers are meaningless. I don’t think it takes much critical thinking to realize that.”
This Column Will Not Be Reissued
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A Few More Minutes About Nielsen’s Three Minutes
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
News Talk Radio Hosting Playbook Refresher
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Is Your Radio Station’s Target Demo 31 to 47?
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Three Minutes And Emotional Impact = Better Ratings
Reducing the quarter-hour impact from five to three minutes changes the math. But it doesn’t change the emotional impact of what we’re playing and saying in the moment.