Tag: PPM
Browse our Latest articles!
Nielsen Gives a Two Minute Warning
Among the other things I do in my semi-retirement is hold membership on the National Association of Broadcasters Committee on Local Radio Audience Measurement,...
What Donald Trump and Kamala Harris Can Learn from Radio PPM Principles
Donald Trump and Kamala Harris took the stage on Tuesday night, with each hoping to become the next President of the United States. By...
PPM: What About the Children?
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...
Radio Station Imaging: When Is It Time to Make Changes?
Change can certainly be tempting, but how do you determine that it is time to reimage your radio station? I love listening to radio...
An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates
We’re in the midst of the political season which means a lot of polling. Surveys aren’t perfect and in fact, are getting harder to...
Nielsen Audio 6+ PPM Markets 31-40 June 2024
Nielsen Audio has released 6+ PPM ratings for markets 31-40, June 2024.
Finding the PPM Meter in the Haystack
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
Reasons to Love the PPM Analysis Tool
It’s not the easiest piece of software to use, but when it comes to tearing apart PPM data, nothing beats it.
Isn’t It Time For Another Ratings Innovation For Radio?
"PPM, the last great innovation in measuring radio audiences, was rolled out fifteen years ago. That is multiple lifetimes in terms of technology."
Sometimes Listeners Just Want Sports Radio Comfort Food
"The stuff that we find boring isn't always useless. Look, sometimes your audience just wants to hear you talk about special teams or shooting percentages."