Tag: PPM
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What Can Sports Radio Learn From Counting Crows?
"Every song has a theme and a purpose and they are going to make that clear to you from the second Adam Duritz opens his mouth. Can you say the same about the way you approach every segment of your show?"
If The Audience Is Hungry, Don’t Make Them Wait To Eat
One of the biggest challenges sports radio shows face on a daily basis is maximizing air time and diving into valuable content. When you're...
It’s a Bad System…But It’s The One We’ve Got!
The system is rigged. Dead people are voting. Mailed in entries are being tossed aside. Special interests and the media are doctoring materials and...
Why Total Reach Matters More Than Ratings!
One of the real benefits of being removed from the inside of a radio station, is that you can analyze things about the industry...