Tag: Radio Business
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64% of Ad Supported Audio Listening Spent with AM/FM Radio, New Nielsen and Edison Research Data Shows
If you’re planning a media buy in today’s fragmented landscape, the latest data from The Record -- a quarterly audio report powered by Nielsen...
How the Nielsen Audio Analyzer Can Help Unlock Market-Level Insights
The Audio Analyzer has value for diary markets as well.
Borrell Associates Adjusts Local Advertising Forecasts, Shows Brighter Picture for AM/FM Radio
AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.
Why NPR, SiriusXM and Others Need to Adopt a New Motto
Instead of the NFL’s pathetic “Inspire Change” slogan on the boundaries of football fields, our mantra must be “Adapt to Change”.
iHeartMedia Names Dan Lenz Market President in Milwaukee
“We will continue to do great things in the marketplace, support the community, and deliver outstanding results for our clients.”
Saga Communications CEO Chris Forgy Explains Why Going to AI Voices for Station Imaging Makes Sense
"It was just to be prudent, to allow us to grow, not to try to cut our way out of a downdraft, because you can’t do that.”
More Than $1 Billion in Cuts to NPR, PBS Passed in Senate
The vote to pass the cuts was split largely along party lines.
Saga Communications to Replace Station Voiceover Talents with AI-Replicated Voices
"The savings we were able to generate by going through this other way of doing station imaging — utilizing AI — saved about 10 people who otherwise would have lost their jobs as a result of the expense reductions we wanted to put in place."
66% of Americans Support Funding NPR, New Poll Shows
The support isn't limited to only one side of the political aisle.
Red Apple Media Names Bert Goldman Chief Technology Officer
“Bert’s experience made him the perfect choice.”