Tag: Radio Industry

You have to be creative to get the word out. One thing radio could learn from its own past is that outlandish publicity stunts work.

We asked three radio executives what the industry can expect during the second Trump administration. Their answers varied.

"Just because something exists one way today doesn't mean it has to stay that way."

"We want to share news, tell stories, highlight people, and explore business issues that effect all areas of the industry. But to do that, adjustments have to be made."

"I’ve had an amazing life because of radio, and have done things I could only dream of because of it. For that I am eternally grateful. But this job is not fun anymore. The pay is still low, and I’ve seen more people cry at work the past two years than I’ve seen in the previous thirty."

"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."

"The live special will broadcast from 6pm ET until midnight."

"The places that I’ve had the biggest success happen to be where they wanted me to have some teeth."

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There are very few people in corporate leadership positions in radio that I have talked to as much as I have talked to Scott...