Tag: Radio Marketing
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Why Radio Stations Can’t ‘Tweak’ Their Way to Growth
"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."
The Time Is Now for AC, Classic Hits Radio To Regain the Attention of the Community
"It’s time for “More Music” gold-based brands to revolt against their traditional DNA. You can change the trajectory of the year ahead"
Why Classic Rock Stations Must Embrace Community-Building
Can a Classic Rock radio station create a community of fans that will help expand awareness of the brand beyond the existing cume and potentially reach younger fans of Classic Rock?
The Best Place to Market Your Show is on Your Radio Station
"There is an awesome place for you to market your radio station - it's called your radio station!"
Marketing Inactivity Strengthens Your Competition
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.
Market Your Product Benefits And What It Can Do For The Audience
People don’t care about your product – they look for “what is the BENEFIT” of your product.
Music Radio Program Directors, Steal These Low Dough Promos For Your Station
Here are a few easy, relatively cheap options you might borrow to help market your station amidst the infinite dial of content sources.
What If Radio Marketed Like Politicians?
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.
Money is No Longer the Driving Force for Marketers
I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...