Tag: Radio Marketing
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Marketing Inactivity Strengthens Your Competition
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.
Market Your Product Benefits And What It Can Do For The Audience
People don’t care about your product – they look for “what is the BENEFIT” of your product.
Music Radio Program Directors, Steal These Low Dough Promos For Your Station
Here are a few easy, relatively cheap options you might borrow to help market your station amidst the infinite dial of content sources.
What If Radio Marketed Like Politicians?
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.
Money is No Longer the Driving Force for Marketers
I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...