Tag: Radio Marketing

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Clay Travis Adds Bet The Board Podcast To Sport & State With Three-Year Agreement

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"They are bringing back their Bet The Board podcast sponsored by Hard Rock Bet. You're all welcome. Sincerely, Clay Travis, aka the best GM in sports."

Dolly Parton Streaming Surges 2,458% Following Death Tuesday

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"Streaming spikes following celebrity deaths typically fade quickly"

Pittsburgh Steelers Add Willie Colon, Vince Williams To Daily Audio Network Lineup

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"iHeart’s over-the-air footprint — which stretches beyond southwestern Pennsylvania — combined with our collective multiplatform digital audio approach - delivers over a thousand hours of Steelers audio content to our fans throughout the world on a year-round basis."

Bill Keeler Returns to 92.7 The Drive After WIBX Exit

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"I'm so excited to head back to The Drive, in the same studios I built 20 years ago."

The Best Place to Market Your Show is on Your Radio Station

Columns Peter Thiele Peter Thiele -
"There is an awesome place for you to market your radio station - it's called your radio station!"

Marketing Inactivity Strengthens Your Competition

Business Bob Lawrence Bob Lawrence -
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

Market Your Product Benefits And What It Can Do For The Audience

Columns Kevin Robinson Kevin Robinson -
People don’t care about your product – they look for “what is the BENEFIT” of your product.

Music Radio Program Directors, Steal These Low Dough Promos For Your Station

Columns BMM Staff BMM Staff -
Here are a few easy, relatively cheap options you might borrow to help market your station amidst the infinite dial of content sources.

What If Radio Marketed Like Politicians?

Columns Robby Bridges Robby Bridges -
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.

Money is No Longer the Driving Force for Marketers

Columns Dr. Ed Cohen Dr. Ed Cohen -
I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...
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Popular

Dolly Parton Streaming Surges 2,458% Following Death Tuesday

Music 0
"Streaming spikes following celebrity deaths typically fade quickly"

Pittsburgh Steelers Add Willie Colon, Vince Williams To Daily Audio Network Lineup

Sports 0
"iHeart’s over-the-air footprint — which stretches beyond southwestern Pennsylvania — combined with our collective multiplatform digital audio approach - delivers over a thousand hours of Steelers audio content to our fans throughout the world on a year-round basis."

Bill Keeler Returns to 92.7 The Drive After WIBX Exit

Music 0
"I'm so excited to head back to The Drive, in the same studios I built 20 years ago."

Triton Digital, RCS Partner to Provide Programmatic Advertising to Broadcast Radio

Business 0
"This partnership opens a significant new opportunity, giving stations a direct path to the programmatic advertising market on the playout software they already trust and rely on."