Tag: Radio Marketing

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Christy Brittain Joins 96.1 BBB Raleigh as New Afternoon Host

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"Radio has always been about companionship and community, and I look forward to spending afternoons with the incredible people of the Triangle."

Chad ‘Chumley’ Kerch Joins WQIK Jacksonville Country Morning Show

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"I'm honored to add my voice to a team Jacksonville already loves."

NFL Executive: League Declined Invite To Hearing On Sports Broadcasting Act Of 1961 Over “Balance” Of Witnesses

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"This panel, led by Congressman [Scott] Fitzgerald, who's right there in Wisconsin, has witnesses solely on one side of the issue. There is no effort. We've offered many witnesses, and there's no effort to have a balanced group."

Former RAB Executive Vice President George Hyde Dies

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The Radio Advertising Bureau (RAB) is mourning one of...

Marketing Inactivity Strengthens Your Competition

Business Bob Lawrence Bob Lawrence -
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

Market Your Product Benefits And What It Can Do For The Audience

Columns Kevin Robinson Kevin Robinson -
People don’t care about your product – they look for “what is the BENEFIT” of your product.

Music Radio Program Directors, Steal These Low Dough Promos For Your Station

Columns BMM Staff BMM Staff -
Here are a few easy, relatively cheap options you might borrow to help market your station amidst the infinite dial of content sources.

What If Radio Marketed Like Politicians?

Columns Robby Bridges Robby Bridges -
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.

Money is No Longer the Driving Force for Marketers

Columns Dr. Ed Cohen Dr. Ed Cohen -
I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...
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Chad ‘Chumley’ Kerch Joins WQIK Jacksonville Country Morning Show

Music 0
"I'm honored to add my voice to a team Jacksonville already loves."

NFL Executive: League Declined Invite To Hearing On Sports Broadcasting Act Of 1961 Over “Balance” Of Witnesses

Sports 0
"This panel, led by Congressman [Scott] Fitzgerald, who's right there in Wisconsin, has witnesses solely on one side of the issue. There is no effort. We've offered many witnesses, and there's no effort to have a balanced group."

Former RAB Executive Vice President George Hyde Dies

Business 0
The Radio Advertising Bureau (RAB) is mourning one of...

David Samson: Pat McAfee Will “Toe The Line” More With Reported ESPN Extension Dollar Figure

Sports 0
"That is not an indictment of Pat [McAfee]. It's not an indictment of Disney. It's the reality of the relationship that exists between the people who pay and the people who get paid."