Tag: Radio Marketing
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Radio Has Unique Power in Product Placement
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."
MLB’s Regional Sports Network Failures Offers Radio a Massive Opportunity
"As Opening Night approaches and uncertainty among many local fans remains about how and where to watch, radio shouldn’t hesitate—it should lean in loudly, proudly, and consistently."
Why Radio Stations Can’t ‘Tweak’ Their Way to Growth
"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."
The Time Is Now for AC, Classic Hits Radio To Regain the Attention of the Community
"It’s time for “More Music” gold-based brands to revolt against their traditional DNA. You can change the trajectory of the year ahead"
Why Classic Rock Stations Must Embrace Community-Building
Can a Classic Rock radio station create a community of fans that will help expand awareness of the brand beyond the existing cume and potentially reach younger fans of Classic Rock?
The Best Place to Market Your Show is on Your Radio Station
"There is an awesome place for you to market your radio station - it's called your radio station!"
Marketing Inactivity Strengthens Your Competition
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.
Market Your Product Benefits And What It Can Do For The Audience
People don’t care about your product – they look for “what is the BENEFIT” of your product.
Music Radio Program Directors, Steal These Low Dough Promos For Your Station
Here are a few easy, relatively cheap options you might borrow to help market your station amidst the infinite dial of content sources.
What If Radio Marketed Like Politicians?
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.