Tag: Radio Marketing

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How Armstrong & Getty Built a Show by Refusing to Sound Like Anyone Else

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"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

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"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

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"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

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"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

The Best Place to Market Your Show is on Your Radio Station

Columns Peter Thiele Peter Thiele -
"There is an awesome place for you to market your radio station - it's called your radio station!"

Marketing Inactivity Strengthens Your Competition

Business Bob Lawrence Bob Lawrence -
Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

Market Your Product Benefits And What It Can Do For The Audience

Columns Kevin Robinson Kevin Robinson -
People don’t care about your product – they look for “what is the BENEFIT” of your product.

Music Radio Program Directors, Steal These Low Dough Promos For Your Station

Columns BMM Staff BMM Staff -
Here are a few easy, relatively cheap options you might borrow to help market your station amidst the infinite dial of content sources.

What If Radio Marketed Like Politicians?

Columns Robby Bridges Robby Bridges -
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.

Money is No Longer the Driving Force for Marketers

Columns Dr. Ed Cohen Dr. Ed Cohen -
I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...
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20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

20 Brands in 20 Days 0
"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

Features 0
"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

Columns 0
"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Why Ben & Woods’ Latest Extensions Could Be Their Grand Finale With 97.3 The Fan

Features 0
"I got fifteen and a half years in San Diego doing morning radio. The last eight with Ben have been the most magical. Anything beyond that is just gravy for me. Honestly, if I had my way, this would be the last contract maybe."