Tag: Radio Marketing
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Media Buyer Gary Sarner: Radio Advertisers Must Commit, Not Dabble
"Sarner said radio remains steadier than television."
Music Radio Is for Millennials: What One Hour in Traffic Reminded Me
"This series of music felt like I was in a millennial fever dream, sparking memories that spanned nearly 30 years."
The Industry According To: Andrew Curran, DMR Interactive
"Not all P1s are created equal. The same is true of P2s and P3s."
Manischewitz’s Gen Z Playbook Holds Lessons for Classic Rock Radio
"New generations of music fans are discovering Classic Rock in a very different way than fans from previous generations did."
How Radio Lost the Hustle to Local Campaigns
"Don’t expect people who don’t already know your radio station to simply stumble across it.
Rock Radio Summer Camp
"What kind of fire is your brand running? A towering inferno or a sad pile of twigs?"
Six Summer Radio Promotions That Don’t Suck
"Summer is prime time for radio stations to get off their butts and into the community."
Why Radio Sellers Should Shift From Results to Purpose and Relationships
For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...
What Radio Stations Must Do Before AI Kills Their E-Blasts
For too many stations, their email newsletter is filled with a multitude of random items. Contests, appearances, sponsorships, and ads. They have minimal value for the consumer.
Why It’s So Challenging To Find Media Salespeople
"The real challenge for the industry today is not that opportunities are lacking. It’s that the story hasn’t been told well enough."