Tag: Radio Marketing
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The Industry According To: Andrew Curran, DMR Interactive
"Not all P1s are created equal. The same is true of P2s and P3s."
Manischewitz’s Gen Z Playbook Holds Lessons for Classic Rock Radio
"New generations of music fans are discovering Classic Rock in a very different way than fans from previous generations did."
How Radio Lost the Hustle to Local Campaigns
"Don’t expect people who don’t already know your radio station to simply stumble across it.
Rock Radio Summer Camp
"What kind of fire is your brand running? A towering inferno or a sad pile of twigs?"
Six Summer Radio Promotions That Don’t Suck
"Summer is prime time for radio stations to get off their butts and into the community."
Why Radio Sellers Should Shift From Results to Purpose and Relationships
For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...
What Radio Stations Must Do Before AI Kills Their E-Blasts
For too many stations, their email newsletter is filled with a multitude of random items. Contests, appearances, sponsorships, and ads. They have minimal value for the consumer.
Why It’s So Challenging To Find Media Salespeople
"The real challenge for the industry today is not that opportunities are lacking. It’s that the story hasn’t been told well enough."
Radio Has Unique Power in Product Placement
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."
MLB’s Regional Sports Network Failures Offers Radio a Massive Opportunity
"As Opening Night approaches and uncertainty among many local fans remains about how and where to watch, radio shouldn’t hesitate—it should lean in loudly, proudly, and consistently."