Tag: Radio Marketing
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Six Summer Radio Promotions That Don’t Suck
"Summer is prime time for radio stations to get off their butts and into the community."
Why Radio Sellers Should Shift From Results to Purpose and Relationships
For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...
What Radio Stations Must Do Before AI Kills Their E-Blasts
For too many stations, their email newsletter is filled with a multitude of random items. Contests, appearances, sponsorships, and ads. They have minimal value for the consumer.
Why It’s So Challenging To Find Media Salespeople
"The real challenge for the industry today is not that opportunities are lacking. It’s that the story hasn’t been told well enough."
Radio Has Unique Power in Product Placement
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."
MLB’s Regional Sports Network Failures Offers Radio a Massive Opportunity
"As Opening Night approaches and uncertainty among many local fans remains about how and where to watch, radio shouldn’t hesitate—it should lean in loudly, proudly, and consistently."
Why Radio Stations Can’t ‘Tweak’ Their Way to Growth
"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."
The Time Is Now for AC, Classic Hits Radio To Regain the Attention of the Community
"It’s time for “More Music” gold-based brands to revolt against their traditional DNA. You can change the trajectory of the year ahead"
Why Classic Rock Stations Must Embrace Community-Building
Can a Classic Rock radio station create a community of fans that will help expand awareness of the brand beyond the existing cume and potentially reach younger fans of Classic Rock?
The Best Place to Market Your Show is on Your Radio Station
"There is an awesome place for you to market your radio station - it's called your radio station!"