Tag: Radio Promo Meeting

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From Ozzy to JAWS: Proof That Originals Never Fade

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While imitation is considered approved flattery, what are we creating that’s truly original in our competitive situations?

Why Greg Amsinger Is a Five Tool Player for MLB Network

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"Amsinger has brought the smile back to sports TV. He thoroughly enjoys what he is doing, and he’s not afraid to show it."

How Dave LaGreca and the Success of ‘Busted Open’ Convinced SiriusXM to Launch Pro Wrestling Nation 24/7

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"This has been my dream, and it's become a reality. We're not taking our foot off the pedal"

Blanding: The Trend That’s Erasing Brand Identity

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Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.

Promo Meeting: ‘Crock Stars’ And ‘Furry Fridays’

Promo Meeting Jeff Lynn Jeff Lynn -
There are two surefire ways to connect with your listeners and people in general. Kids and pets.

Promo Meeting: Executive Orders For Your Show

Promo Meeting Jeff Lynn Jeff Lynn -
What I am about to suggest comes with a healthy dose of caution. Do not step on a political landmine, but have some fun.

Promo Meeting: Surprising and Delighting the Audience With Fun Ideas and Cool Prizes

Promo Meeting Jeff Lynn Jeff Lynn -
I used to tell air talent that they should have an answer to this question at the end of their shift. “What did I do to delight and surprise the listener today?”

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Promo Meeting Jeff Lynn Jeff Lynn -
When I was working for then Entercom Madison, we found a way to create a huge remote crowd, deliver prospects to the client, and create a fun atmosphere.

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Promo Meeting Jeff Lynn Jeff Lynn -
If you have something unique that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com

Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio

Columns Jeff Lynn Jeff Lynn -
Every staff member at every station will receive an admonition about using the Super Bowl in marketing. It’s a big NO! Period, full stop.

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Why Greg Amsinger Is a Five Tool Player for MLB Network

Columns 0
"Amsinger has brought the smile back to sports TV. He thoroughly enjoys what he is doing, and he’s not afraid to show it."

How Dave LaGreca and the Success of ‘Busted Open’ Convinced SiriusXM to Launch Pro Wrestling Nation 24/7

Features 0
"This has been my dream, and it's become a reality. We're not taking our foot off the pedal"

Blanding: The Trend That’s Erasing Brand Identity

Business 0
Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.

How Race Taylor Became a Mainstay on WCBS-FM and New York City Radio

Features 0
“The common theme for all of it is a focus on the music and an engagement with the audience."

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