Tag: Radio Promotions

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Radio Can Own the Taylor Swift Wedding Weekend

Columns Bethany Kent Bethany Kent -
"Just in case we're only weeks away from America's royal wedding, let's get prepared!"

How iMAR Entertainment Turns Unsold Advertising Into Unforgettable Experiences

Features Garrett Searight Garrett Searight -
"The conversation becomes even simpler if you simply have unsold inventory on the books that's already going unsold. Might as well turn that into serious revenue."

Six Summer Radio Promotions That Don’t Suck

Columns Bethany Kent Bethany Kent -
"Summer is prime time for radio stations to get off their butts and into the community."

Why the Masters Tournament Is the Ultimate Branding Masterclass for Radio

Columns Kevin Robinson Kevin Robinson -
"The Masters’ disciplined mindset translates powerfully into the business—and radio—world. Companies that thrive over time are often the ones that resist shortcuts, protect their standards, and obsess over consistency in execution."

How ‘Chaz and AJ’ Built a Radio Partnership That Connects Nearly Three Decades Later

Features Mike Stern Mike Stern -
"Do you want a range of emotions? That’s what we try to deliver. A show with a wide variety of different feelings."

Radio Has Unique Power in Product Placement

Columns Bob Lawrence Bob Lawrence -
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."

Quick Customer-Service Wins Music Radio Can Use to Secure Listener Loyalty

Columns Kevin Robinson Kevin Robinson -
"Companies that empower their teams with tools to actively listen and respond effectively deepen listener loyalty."

Music Media’s Biggest Opportunity Lies in the Live Event Surge

Columns Mike Gunz Mike Gunz -
"Music media and broadcasters now have an opportunity not only to play hit songs, but also to embed themselves into the culture and hype surrounding this newfound appreciation for live events."

Building Radio On Creative Risk Taking Starts With Shedding Fear

Columns Kevin Robinson Kevin Robinson -
"Your next big creative spark favors those who embrace change, consistently generate ideas, and refuse to fear failure."

The Industry According To….Jeffrey Naumann, Jeffrey Naumann Promotion

Features Keith Cunningham Keith Cunningham -
"A promotion person's real job is to get enough of radio to play it to determine if it's truly a hit - because they aren't all hits."
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."