Tag: Radio Promotions
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How ‘Chaz and AJ’ Built a Radio Partnership That Connects Nearly Three Decades Later
"Do you want a range of emotions? That’s what we try to deliver. A show with a wide variety of different feelings."
Radio Has Unique Power in Product Placement
"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."
Quick Customer-Service Wins Music Radio Can Use to Secure Listener Loyalty
"Companies that empower their teams with tools to actively listen and respond effectively deepen listener loyalty."
Music Media’s Biggest Opportunity Lies in the Live Event Surge
"Music media and broadcasters now have an opportunity not only to play hit songs, but also to embed themselves into the culture and hype surrounding this newfound appreciation for live events."
Building Radio On Creative Risk Taking Starts With Shedding Fear
"Your next big creative spark favors those who embrace change, consistently generate ideas, and refuse to fear failure."
The Industry According To….Jeffrey Naumann, Jeffrey Naumann Promotion
"A promotion person's real job is to get enough of radio to play it to determine if it's truly a hit - because they aren't all hits."
Why Your Radio Station Isn’t Growing – And the 4 Behaviors That Fix It
"These are not theories or consultant fluff. They're actual actions that will move your ratings forward."
No More November: The Radio Clichés You Must Kick Cold Turkey
"If we can kill the clichés, we can continue the connection."
How Sports Radio Can Change the Playbook on the Holiday Music Format Flips
"This holiday season, don’t just watch the ratings slide toward jingles and bells. Fight for every listener"
Radio is No Longer at the Center of the Concert Ecosystem
"Concerts may not need radio like they used to, but they’ll always need what radio can uniquely deliver: real fans, real emotion, real results"