Tag: Radio Promotions
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Building Radio On Creative Risk Taking Starts With Shedding Fear
"Your next big creative spark favors those who embrace change, consistently generate ideas, and refuse to fear failure."
The Industry According To….Jeffrey Naumann, Jeffrey Naumann Promotion
"A promotion person's real job is to get enough of radio to play it to determine if it's truly a hit - because they aren't all hits."
Why Your Radio Station Isn’t Growing – And the 4 Behaviors That Fix It
"These are not theories or consultant fluff. They're actual actions that will move your ratings forward."
No More November: The Radio Clichés You Must Kick Cold Turkey
"If we can kill the clichés, we can continue the connection."
How Sports Radio Can Change the Playbook on the Holiday Music Format Flips
"This holiday season, don’t just watch the ratings slide toward jingles and bells. Fight for every listener"
Radio is No Longer at the Center of the Concert Ecosystem
"Concerts may not need radio like they used to, but they’ll always need what radio can uniquely deliver: real fans, real emotion, real results"
How to Build a Strong Hot AC Radio Brand That Connects
Hot AC thrives on personality-driven shows, local conversation, lifestyle tips, and pop culture updates.
Have Radio Programmers Lost Sense of How To Motivate Their Talent?
"You’ll be surprised how creative and motivated people get with a sense of understanding, instead of another meeting or a cheap cake"
Hot AC Success on a Budget: Music & Promo Hacks
You don’t need a massive budget to achieve meaningful music research and compelling promotions. What you need is creativity, digital savvy, community connections, and strategic focus.
Simple Techniques That Will Make Urban Radio Contests Inclusive
“Who is this, and where are you calling from?”
For years, that was the standard lead-in for radio call-in contest executions.