Tag: Radio Promotions
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How Sports Radio Can Change the Playbook on the Holiday Music Format Flips
"This holiday season, don’t just watch the ratings slide toward jingles and bells. Fight for every listener"
Radio is No Longer at the Center of the Concert Ecosystem
"Concerts may not need radio like they used to, but they’ll always need what radio can uniquely deliver: real fans, real emotion, real results"
How to Build a Strong Hot AC Radio Brand That Connects
Hot AC thrives on personality-driven shows, local conversation, lifestyle tips, and pop culture updates.
Have Radio Programmers Lost Sense of How To Motivate Their Talent?
"You’ll be surprised how creative and motivated people get with a sense of understanding, instead of another meeting or a cheap cake"
Hot AC Success on a Budget: Music & Promo Hacks
You don’t need a massive budget to achieve meaningful music research and compelling promotions. What you need is creativity, digital savvy, community connections, and strategic focus.
Simple Techniques That Will Make Urban Radio Contests Inclusive
“Who is this, and where are you calling from?”
For years, that was the standard lead-in for radio call-in contest executions.
Great Radio Promotions Are More Than A Giveaway Or Contest
The best promotions are so much more than just a giveaway or contest. They should be a full-blown experience that captures attention, engages listeners, and reinforces your brand.
It’s Time For Your Hot AC Spring Cleaning
This week let’s review some of the key points to ensuring your ship has all its engines in tune!
Promo Meeting: What Will Be Your “Nudestock?”
I’m not suggesting you throw a party and have your listeners strip and go naked. The point is that when Rivers passed, people were still talking about "Nudestock"
Promo Meeting: Executive Orders For Your Show
What I am about to suggest comes with a healthy dose of caution. Do not step on a political landmine, but have some fun.