"Jimmy was a great friend. Jimmy did the best that he could. Jimmy was talented. Jimmy had great intentions… Jimmy I just want to say job well done and we will miss you and certainly loved you."
I’m not suggesting you throw a party and have your listeners strip and go naked. The point is that when Rivers passed, people were still talking about "Nudestock"
Radio is excellent at creating, developing, and executing ideas quickly. You may find inspiration from this list to create a quick promotion this year.
I used to tell air talent that they should have an answer to this question at the end of their shift. “What did I do to delight and surprise the listener today?”
When I was working for then Entercom Madison, we found a way to create a huge remote crowd, deliver prospects to the client, and create a fun atmosphere.
What can creators do to make every show an event? Can we raise expectations for the unexpected? Can we attract attention? Can we do things that truly matter in the community?
Radio’s enduring difference is the power of reach and frequency. In the spirit of election week, do it early and often when promoting something that needs attention.
It’s easy to say there is not an equivalence with Christmas music, but there are about 20 that test as superpowers and then lots of alternate versions and filler; Halloween is no different.