Tag: Radio Promotions
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Music Radio Should Be Creating Events And Doing The Unexpected
What can creators do to make every show an event? Can we raise expectations for the unexpected? Can we attract attention? Can we do things that truly matter in the community?
Trick or Treat Lessons For Music Radio
Radio’s enduring difference is the power of reach and frequency. In the spirit of election week, do it early and often when promoting something that needs attention.
How About a Halloween Spooky Format Flip
It’s easy to say there is not an equivalence with Christmas music, but there are about 20 that test as superpowers and then lots of alternate versions and filler; Halloween is no different.
Consultant’s Corner: Ron Harrell Harrell Media Group
Radio is searching for a new story. The book is an all-time best-seller full of audience-engaging dramas, thrillers, and advertising celebrations.
Listeners Are Missing The Good Old Radio Wars
Radio once carried a different banner as part stalwart/media cornerstone and part renegade party zone.
If content is KING – frequency is QUEEN
You’re sitting alone in a T-Mobile store on a summer Saturday morning, asking why not one listener has appeared at your ‘live remote’.
Radio Must Bring Back The Fun
“The promotions you’re creating are not producing massive recall across the format, national media attention or revenues that change the fate of your next quarter.”