Tag: Radio Promotions
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Great Radio Promotions Are More Than A Giveaway Or Contest
The best promotions are so much more than just a giveaway or contest. They should be a full-blown experience that captures attention, engages listeners, and reinforces your brand.
It’s Time For Your Hot AC Spring Cleaning
This week let’s review some of the key points to ensuring your ship has all its engines in tune!
Promo Meeting: What Will Be Your “Nudestock?”
I’m not suggesting you throw a party and have your listeners strip and go naked. The point is that when Rivers passed, people were still talking about "Nudestock"
Promo Meeting: Executive Orders For Your Show
What I am about to suggest comes with a healthy dose of caution. Do not step on a political landmine, but have some fun.
Spring Promotion Ideas To Renew Interest In Your Radio Station
Radio is excellent at creating, developing, and executing ideas quickly. You may find inspiration from this list to create a quick promotion this year.
Promo Meeting: Surprising and Delighting the Audience With Fun Ideas and Cool Prizes
I used to tell air talent that they should have an answer to this question at the end of their shift. “What did I do to delight and surprise the listener today?”
Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio
When I was working for then Entercom Madison, we found a way to create a huge remote crowd, deliver prospects to the client, and create a fun atmosphere.
Music Radio Should Be Creating Events And Doing The Unexpected
What can creators do to make every show an event? Can we raise expectations for the unexpected? Can we attract attention? Can we do things that truly matter in the community?
Trick or Treat Lessons For Music Radio
Radio’s enduring difference is the power of reach and frequency. In the spirit of election week, do it early and often when promoting something that needs attention.
How About a Halloween Spooky Format Flip
It’s easy to say there is not an equivalence with Christmas music, but there are about 20 that test as superpowers and then lots of alternate versions and filler; Halloween is no different.