The survey is scheduled to commence fieldwork in January, building on the success of the 2024 survey, which involved 500 radio stations and garnered responses from over 31,000 participants.
“Audacy's portfolio of brands and research platform is best in class, and I look forward to working closely with our team and advertising partners to help fuel exponential growth for the business.”
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."