Tag: Radio research
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Jacobs Media Announces Plans For ‘Techsurvey 2025’
The survey is scheduled to commence fieldwork in January, building on the success of the 2024 survey, which involved 500 radio stations and garnered responses from over 31,000 participants.
Audacy Names Ray Borelli Senior Vice President of Research and Insights
“Audacy's portfolio of brands and research platform is best in class, and I look forward to working closely with our team and advertising partners to help fuel exponential growth for the business.”
Research: The Good, The Bad, And the Ugly!
Don’t be greedy in questionnaire design. The temptation is to try and ask everything you ever wanted to know.
3 Tips on How to Get Station and Market Research Without the Whopping Budgets
Many of us have not seen research in a while. I am going to give you some poor man tips for getting the pulse of your community.
Welcome To Your Research Class
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."