Tag: Radio research
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Research: The Good, The Bad, And the Ugly!
Don’t be greedy in questionnaire design. The temptation is to try and ask everything you ever wanted to know.
3 Tips on How to Get Station and Market Research Without the Whopping Budgets
Many of us have not seen research in a while. I am going to give you some poor man tips for getting the pulse of your community.
Welcome To Your Research Class
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."