Tag: Radio research
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Is Your Radio Station Missing Something That Sacrifices Audience Share?
So, in trying to answer the question posed above, are we all missing something important on our radio stations that sacrifice our share of audience?
“FIT and Compatibility” Are Dead, and Country Music Radio Will Confirm It This Week
"“FIT and Compatibility” was manufactured in the mid-90’s by researchers to convince programmers that their core listeners would likely accept core music and artists already saturated in their playlist and reject sounds that weren’t represented in their current Music Matrix."
Digging Through Data: Steven Goldstein, Amplifi Media
Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.
Digging Through Data: John Boyne, Jay Nachlis of Coleman Insights
Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.
Digging Through Data: Katie Miller, Sean Bos of Harker Bos Group/Crowd React Media
Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.
Digging Through Data: Larry Rosin, Edison Research
Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.
Audio Listening Nearing Pre-Pandemic Levels, New Edison Research Data Shows
Daily time spent listening at home continued to drop in 2024 from its 2022 peak.
When The New Brand Hits Town Don’t Be ‘Left Behind’
Format and marketplace changes are a good time to be reminded of the opportunity to improve our proven or heritage brands before we get Left Behind by the invaders.
Jacobs Media Announces Plans For ‘Techsurvey 2025’
The survey is scheduled to commence fieldwork in January, building on the success of the 2024 survey, which involved 500 radio stations and garnered responses from over 31,000 participants.
Audacy Names Ray Borelli Senior Vice President of Research and Insights
“Audacy's portfolio of brands and research platform is best in class, and I look forward to working closely with our team and advertising partners to help fuel exponential growth for the business.”