Tag: Radio research

"“FIT and Compatibility” was manufactured in the mid-90’s by researchers to convince programmers that their core listeners would likely accept core music and artists already saturated in their playlist and reject sounds that weren’t represented in their current Music Matrix."

Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.

Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.

Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.

Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.

Daily time spent listening at home continued to drop in 2024 from its 2022 peak.

Format and marketplace changes are a good time to be reminded of the opportunity to improve our proven or heritage brands before we get Left Behind by the invaders.

The survey is scheduled to commence fieldwork in January, building on the success of the 2024 survey, which involved 500 radio stations and garnered responses from over 31,000 participants.

“Audacy's portfolio of brands and research platform is best in class, and I look forward to working closely with our team and advertising partners to help fuel exponential growth for the business.” 

Don’t be greedy in questionnaire design. The temptation is to try and ask everything you ever wanted to know.