Tag: Radio research

"Same great gig, new title: Chief Insights Officer at iHeartMedia!"

"Following research too literally could cause someone to shave off all the edges and stick to a plan that is too safe."

"Stations MUST work to build cume all the time."

"Adults 18+ averaged three hours and 54 minutes per day in Q4 2025. Moreover, 13–34 year-olds outpace that demographic by more than 30 minutes."

I've seen an entire room agree on data, then someone new comes in and sees something different — something they'd like to believe.

"If you look at Top 40 ratings now, just following callout and keeping “Ordinary” or “Golden” in power indefinitely isn’t working for people."

87% of those between the ages of 35-54 were monthly online audio users.

"Research has to be sequential. It's important to know your station's position before you dive into your content."

"The connection that powers sports radio has never been the transmitter, the brand name on the building or the corporate strategy outlined in a quarterly earnings call. It’s the host behind the microphone building a daily relationship with an audience that chooses to spend time with them."

Spoken word audio listening accounts for 25% of all daily time spent with audio, the Edison Research study shows.