Tag: Radio research

"Adults 18+ averaged three hours and 54 minutes per day in Q4 2025. Moreover, 13–34 year-olds outpace that demographic by more than 30 minutes."

I've seen an entire room agree on data, then someone new comes in and sees something different — something they'd like to believe.

"If you look at Top 40 ratings now, just following callout and keeping “Ordinary” or “Golden” in power indefinitely isn’t working for people."

87% of those between the ages of 35-54 were monthly online audio users.

"Research has to be sequential. It's important to know your station's position before you dive into your content."

"The connection that powers sports radio has never been the transmitter, the brand name on the building or the corporate strategy outlined in a quarterly earnings call. It’s the host behind the microphone building a daily relationship with an audience that chooses to spend time with them."

Spoken word audio listening accounts for 25% of all daily time spent with audio, the Edison Research study shows.

The simple fact is big hits do not burn. And today, my proof comes from outside the industry.

"A radio station does not need an audience of millions; it needs to be relevant to your bubble. Why does a listener choose this station over silence? What emotional work does radio perform in a distracted world?"

"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"