Tag: Radio research
Browse our Latest articles!
Why Bluey and The Big Bang Theory Prove Classic Rock Radio Hits Don’t Burn
The simple fact is big hits do not burn. And today, my proof comes from outside the industry.
The Industry According To….Dave Van Dyke, Bridge Ratings
"A radio station does not need an audience of millions; it needs to be relevant to your bubble. Why does a listener choose this station over silence? What emotional work does radio perform in a distracted world?"
The Industry According To….Larry Rosin, Edison Research
"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"
The Industry According To…Fred Jacobs, Jacobs Media
"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."
Why Data Should Inform Decisions—Not Replace Human Judgment
"We should never let AI decide what matters. We do!"
What the Latest Edison Research Share of Ear Data Means for the Radio Industry
"The variable that matters the most by far, is age. It's like three different worlds."
Radio and the Battle for Attention in the Age of Brainrot
We 2025 humans don’t focus well, and while it’s easy to blame social media or other options on our smartphones — and that may be true — it is the reality.
Is AM/FM Radio Still Worth It For Listeners Despite the Commercial Conundrum?
It’s a wonderful research question without a conclusive answer.
Is There a Lack of Passion in Spreadsheets?
"If your brand needs explaining, it’s not fully baked."
Advertisers Capture an ‘Always On’ Cume for Automatic Brand Lift, Latest State of Media Study From Crowd React Media Shows
According to the findings, those surveyed show that the consumer is "always on."