Tag: Radio research
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The Industry According To…Fred Jacobs, Jacobs Media
"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."
Why Data Should Inform Decisions—Not Replace Human Judgment
"We should never let AI decide what matters. We do!"
What the Latest Edison Research Share of Ear Data Means for the Radio Industry
"The variable that matters the most by far, is age. It's like three different worlds."
Radio and the Battle for Attention in the Age of Brainrot
We 2025 humans don’t focus well, and while it’s easy to blame social media or other options on our smartphones — and that may be true — it is the reality.
Is AM/FM Radio Still Worth It For Listeners Despite the Commercial Conundrum?
It’s a wonderful research question without a conclusive answer.
Is There a Lack of Passion in Spreadsheets?
"If your brand needs explaining, it’s not fully baked."
Advertisers Capture an ‘Always On’ Cume for Automatic Brand Lift, Latest State of Media Study From Crowd React Media Shows
According to the findings, those surveyed show that the consumer is "always on."
Midday Radio Listenership Tops Afternoon Drive, Latest State of Media Study from Crowd React Media Shows
"As work-from-home and hybrid schedules become more common, this block has evolved from background music to active listening."
How Rock Radio Avoids Being Told ‘I’ve Never Heard Of You’
This is it; our time is now; boxes are checked. Order a round of doubles, $how us the money. Great, but I’ve never heard of you.
Is Your Radio Station Missing Something That Sacrifices Audience Share?
So, in trying to answer the question posed above, are we all missing something important on our radio stations that sacrifice our share of audience?