"Radio has lost some of its leverage because it has aged with its audience. It needs to get back to breaking artists, and showing the audience what is next and why youthful listeners should care."
Bongino’s exit will create ratings and revenue headwinds for many in our industry. If you are hiring a new host, are they there for themselves or for the station?
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Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."