Tag: Research
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Advertiser Interest in Podcasting Hits 12-Year High Despite Gap in Actual Spend
"Results show 93% have discussed podcast advertising as a potential investment. Meanwhile, only 76% currently advertise in podcasts, and 74% plan to in the next six months."
From Billboard to Bots: A Guide to Finding Real Hit Songs
"We all know playing a bad song is a bigger tune-out than playing commercials. The best strategy is to proceed with caution. "
What Sports Radio Got Right That ESPN’s ‘First Take’ Got Wrong in Showcasing Team USA Gold
"This isn’t about turning First Take into a hockey show. It’s about recognizing when the sports world hands you a moment bigger than your usual programming habits."
ESPN Elevates Flora Kelly To Senior Vice President, ESPN Research
"I’m thrilled to lead this incredible team as we continue to innovate how we understand our audiences, anticipate behavior, and define success in this rapidly evolving media landscape."
Fair and Balanced Audio Research – Finally!
"Looking at audio research from something other than AM/FM radio's exclusive perspective is excellent for transparency."
Know The Research That Serves You Best And Forget The Rest
"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided research."
The Work Begins Before They Even Know Who You Are
"As sellers, we are always taught to use any advantage we can find. I tell reps all the time, there is nothing that makes this job easy, but there are things that can make it easier."
How Do You Find The Best Stories For Your Game?
"Information is everywhere these days thanks to the World Wide Web, but don’t just settle for the ride on the superhighway of information. Dig deeper."