Tag: Rock Radio
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From Ozzy to JAWS: Proof That Originals Never Fade
While imitation is considered approved flattery, what are we creating that’s truly original in our competitive situations?
Rock Radio May Be Wasting 20-30% Of Its Marketing Dollars
If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.
Former 106.5 WYRK Host Megan Carter Joins 97 Rock in Buffalo
"It’s music I love, so it’s an honor to be able to continue the great tradition of 97 Rock and play this timeless music."
‘Covino & Rich’ Want ‘The Dan Patrick Show’ Slot After Celebrating 20 Years Together
"It's fun to fill in for a guy we always admired in Dan Patrick. We often say that if you want something, you got to make it known. We absolutely want that spot."
What If Dave Grohl Wrote Your Radio Station’s Liners
Would Dave read our liners as written? Would he hype a remote like it’s Coachella? How would he invite you to a bar night?
Rock And Alternative Radio Need To Cultivate The X-Factor
There isn’t a blood test that can determine if you have it. Those infected usually don’t know. Identifying Xers is also subjective, but talent coaches and scouts become pros at finding the haves and have-nots.
Imaging Can Make Country Radio Uber Local
One of the best local pieces I have ever heard came from Marci Braun and US99 in Chicago.
Dear Rock Radio: Will They Remember You?
Sell or buy all the video ads you want; they CAN work, but the audio in the spots may be the real star.
Where Does Rock Radio Find Its Next Tom Brady?
There are some out there trying to develop Rock’s next Tom Brady, but the pipeline isn’t what it once was.
‘The Greg Beharrell Show’ Adds Evenings At 98 Rock Baltimore
The Greg Beharrell Show is based at 95.5 KLOS Los Angeles and is heard on 85 stations in North America.