Tag: Rock Radio
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Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson
Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.
How Bridget England Shapes Cincinnati’s 96 Rock Experience
“We’re part of the fabric of Cincinnati. We support local businesses, team up with community organizations, show up at events, and cheer on the local teams. All of it.”
Howard Stern Keeps His Edge in a Culture Gone Soft
The fear of being cancelled has paralyzed many to the point of being plain and boring. Or worse, fake.
How a Pop Quiz Can Tune Up Your Rock Radio Team
The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.
How Brian Figula Guides 98.5 KFOX in a Unique Bay Area Radio Market
"It’s critical to keep a fresh playlist, aircheck talent regularly, be on top of trends both on and off air and engage offline."
Rock Radio Won’t Grow Until It Stops Worshipping the Playlist
The industry loves saying, “Content is radio’s secret sauce.” But what “content” are we really talking about?
Rock Radio & 7-Eleven: Same War, Different Street
From Big Gulps to Big Cume, It’s All About Location, Loyalty & Foot Traffic
From Ozzy to JAWS: Proof That Originals Never Fade
While imitation is considered approved flattery, what are we creating that’s truly original in our competitive situations?
Rock Radio May Be Wasting 20-30% Of Its Marketing Dollars
If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.
Former 106.5 WYRK Host Megan Carter Joins 97 Rock in Buffalo
"It’s music I love, so it’s an honor to be able to continue the great tradition of 97 Rock and play this timeless music."