Tag: Sales

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Mastering The CNA

Columns Dave Greene Dave Greene -
If you’re following along at home, you know I like to bring up the sales media playbook often and that it is the world’s...

You Have Questions, I Have Answers

Columns Dave Greene Dave Greene -
They asked, I answered. Over the last couple of weeks, I took note of some of the questions I’ve been asked by industry friends...

The Emotional Roller Coaster

Columns Dave Greene Dave Greene -
“What’s the hardest part of the job?” That question was posed to me last week by someone who’d never been in the industry. My answer...

Help Wanted

Columns Dave Greene Dave Greene -
A few years ago, I added the words “always hiring great sales talent” to my LinkedIn profile. Since that time, I have had exactly...

BSM Podcast – Season 2 – Episode 9 – Dan Mason – CBS Sports Network

BM Podcasts Jason Barrett Jason Barrett -
On the 9th episode of Season 2, radio executive turned play by play announcer Dan Mason joins the show to discuss the various stages...

What Do You Do?

Columns Dave Greene Dave Greene -
What do you do? Seems like a fairly easy question to answer, doesn’t it? If you sell cars, when someone asks you what you do,...

Sales and Programming: One Side, One Team

Columns Dave Greene Dave Greene -
Put this one in the “wish somebody would have told me sooner” category. Had I known sooner that the smartest thing an on-air host...

Product + Knowledge + Passion = Revenue

Columns Jason Barrett Jason Barrett -
In the radio business, there's this constant struggle between what matters more - generating revenue, or delivering great programming. Clearly you need both to...
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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Columns 0
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.