Tag: Sales

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

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"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

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“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

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"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

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"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

Are You Hurt or Injured?

Columns Dave Greene Dave Greene -
In the movie, The Program, running back Darnell Jefferson (played by Omar Epps) takes a big hit and lay on the ground as his...

Addressing The Competition

Columns Dave Greene Dave Greene -
The competition. Let’s face it, internally, we all love to talk about how bad they are, how much better we are and make fun...

Mastering The CNA

Columns Dave Greene Dave Greene -
If you’re following along at home, you know I like to bring up the sales media playbook often and that it is the world’s...

You Have Questions, I Have Answers

Columns Dave Greene Dave Greene -
They asked, I answered. Over the last couple of weeks, I took note of some of the questions I’ve been asked by industry friends...

The Emotional Roller Coaster

Columns Dave Greene Dave Greene -
“What’s the hardest part of the job?” That question was posed to me last week by someone who’d never been in the industry. My answer...

Help Wanted

Columns Dave Greene Dave Greene -
A few years ago, I added the words “always hiring great sales talent” to my LinkedIn profile. Since that time, I have had exactly...

BSM Podcast – Season 2 – Episode 9 – Dan Mason – CBS Sports Network

BM Podcasts Jason Barrett Jason Barrett -
On the 9th episode of Season 2, radio executive turned play by play announcer Dan Mason joins the show to discuss the various stages...

What Do You Do?

Columns Dave Greene Dave Greene -
What do you do? Seems like a fairly easy question to answer, doesn’t it? If you sell cars, when someone asks you what you do,...

Sales and Programming: One Side, One Team

Columns Dave Greene Dave Greene -
Put this one in the “wish somebody would have told me sooner” category. Had I known sooner that the smartest thing an on-air host...

Product + Knowledge + Passion = Revenue

Columns Jason Barrett Jason Barrett -
In the radio business, there's this constant struggle between what matters more - generating revenue, or delivering great programming. Clearly you need both to...
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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

Features 0
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

Columns 0
"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

Features 0
"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

Columns 0
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”