Tag: Sales
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Mastering The CNA
If you’re following along at home, you know I like to bring up the sales media playbook often and that it is the world’s...
You Have Questions, I Have Answers
They asked, I answered. Over the last couple of weeks, I took note of some of the questions I’ve been asked by industry friends...
The Emotional Roller Coaster
“What’s the hardest part of the job?”
That question was posed to me last week by someone who’d never been in the industry. My answer...
Help Wanted
A few years ago, I added the words “always hiring great sales talent” to my LinkedIn profile. Since that time, I have had exactly...
BSM Podcast – Season 2 – Episode 9 – Dan Mason – CBS Sports Network
On the 9th episode of Season 2, radio executive turned play by play announcer Dan Mason joins the show to discuss the various stages...
What Do You Do?
What do you do?
Seems like a fairly easy question to answer, doesn’t it? If you sell cars, when someone asks you what you do,...
Sales and Programming: One Side, One Team
Put this one in the “wish somebody would have told me sooner” category. Had I known sooner that the smartest thing an on-air host...
Product + Knowledge + Passion = Revenue
In the radio business, there's this constant struggle between what matters more - generating revenue, or delivering great programming. Clearly you need both to...