Tag: Sales

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

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"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

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“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

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"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

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"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

Columns Jeff Caves Jeff Caves -
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Keep Making the BSM Summit Work For You By Following Up

Columns Jeff Caves Jeff Caves -
"If it is a connection that both parties see the value of, emails will get returned, and calls answered. If your first outreach isn't responded to, try one more time."

Gordon Borrell Knows Where The Opportunities Are

Columns Jeff Caves Jeff Caves -
"Technology has forced the marketing world from using calendars to using stopwatches."

The BSM Top 5 National Radio Shows for Local Sales Reps to Sell

Columns Jeff Caves Jeff Caves -
No shows were rated that don't air on radio nationally on either Fox, CBS, or ESPN.

10 Ways to Make Sales Work From Home Productive

Columns Jeff Caves Jeff Caves -
Create a home workspace that is pure business. Post quotes and keep track of your sales. Let this be your workplace and concentration zone.

Five Down and Dirty Ideas For Gaining Radio Sales Advantage

Columns Jeff Caves Jeff Caves -
Tie into the local team and have two ads ready to go. One if they lose and one if they win.

A Cold Dose of Radio Reality: Sales Remix

Columns Dave Greene Dave Greene -
This week, I’m going to attempt to be the first person, I think, to ever write a column-in-a-column (this has probably been done thousands...

Live Events Present Sales Options

Columns Dave Greene Dave Greene -
I love this time of year.  Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on...

A Passion or a Sickness?

Columns Dave Greene Dave Greene -
What in the world is wrong with us? I mean, seriously.  Do you realize how many other jobs there are out there that require so...

All Sales Are Not The Same

Columns Dave Greene Dave Greene -
Are all sales the same? I used to tell reps all the time, I don’t care why the client buys – as long as...
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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

Features 0
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

Columns 0
"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

Features 0
"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

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This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”