Tag: Sales

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How George Kamel Uses TikTok and YouTube to Spread Dave Ramsey’s Personal Finance Message

"People are tired of being monologued to. They can get information a thousand ways. What they can't get is an interpretation of that information or an experiential version of that information with real people."

How Radio Lost the Hustle to Local Campaigns

"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."

Jenny Matthews, Jagger Take KC’s 106.5 The Wolf To New York 

“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Keep Making the BSM Summit Work For You By Following Up

"If it is a connection that both parties see the value of, emails will get returned, and calls answered. If your first outreach isn't responded to, try one more time."

Gordon Borrell Knows Where The Opportunities Are

"Technology has forced the marketing world from using calendars to using stopwatches."

The BSM Top 5 National Radio Shows for Local Sales Reps to Sell

No shows were rated that don't air on radio nationally on either Fox, CBS, or ESPN.

10 Ways to Make Sales Work From Home Productive

Create a home workspace that is pure business. Post quotes and keep track of your sales. Let this be your workplace and concentration zone.

Five Down and Dirty Ideas For Gaining Radio Sales Advantage

Tie into the local team and have two ads ready to go. One if they lose and one if they win.

A Cold Dose of Radio Reality: Sales Remix

This week, I’m going to attempt to be the first person, I think, to ever write a column-in-a-column (this has probably been done thousands...

Live Events Present Sales Options

I love this time of year.  Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on...

A Passion or a Sickness?

What in the world is wrong with us? I mean, seriously.  Do you realize how many other jobs there are out there that require so...

All Sales Are Not The Same

Are all sales the same? I used to tell reps all the time, I don’t care why the client buys – as long as...

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How Radio Lost the Hustle to Local Campaigns

"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."

Jenny Matthews, Jagger Take KC’s 106.5 The Wolf To New York 

“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”

Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?

I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?