Tag: Sales
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Money Isn’t The Key Reason Why Sellers Sell Sports Radio
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.
Keep Making the BSM Summit Work For You By Following Up
"If it is a connection that both parties see the value of, emails will get returned, and calls answered. If your first outreach isn't responded to, try one more time."
Gordon Borrell Knows Where The Opportunities Are
"Technology has forced the marketing world from using calendars to using stopwatches."
The BSM Top 5 National Radio Shows for Local Sales Reps to Sell
No shows were rated that don't air on radio nationally on either Fox, CBS, or ESPN.
10 Ways to Make Sales Work From Home Productive
Create a home workspace that is pure business. Post quotes and keep track of your sales. Let this be your workplace and concentration zone.
Five Down and Dirty Ideas For Gaining Radio Sales Advantage
Tie into the local team and have two ads ready to go. One if they lose and one if they win.
A Cold Dose of Radio Reality: Sales Remix
This week, I’m going to attempt to be the first person, I think, to ever write a column-in-a-column (this has probably been done thousands...
Live Events Present Sales Options
I love this time of year. Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on...
A Passion or a Sickness?
What in the world is wrong with us?
I mean, seriously. Do you realize how many other jobs there are out there that require so...
All Sales Are Not The Same
Are all sales the same? I used to tell reps all the time, I don’t care why the client buys – as long as...