Tag: Sales
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Disney Expects to Generate More Than $700M from College Football Ads
The advertising dollars come from more than 350 total advertisers and the company has signed on 36 new sponsors for 2022.
How to Sell Branded Podcasts
So, when Seth mentioned selling a branded podcast to an advertiser and producing the pod for them, I investigated.
Four Tips to Generate Sales Leads
Finding some warm leads is very doable if you consider some of these four steps.
Remind Your Clients What You Do For Them
Let's not forget to remind our clients of our value as advertising consultants.
How to Sell Sports Radio During Layoffs
The employees laid off pay the ultimate price, but the salespeople who are charged with representing these companies have a tough job.
Are You Sales Material? Take the Sales Quiz
Sports radio needs consistent, motivated, driven people to make the engine run. That's on the air and that's making the sales.
Radio Should Be Building Fences
This is the kind of technology that will help broadcasters hire more tech-savvy salespeople. And chase down Google. The benefits far outweigh the negatives to me.
Research Your Ratings Story to Sell Your Station
Make sure you have a rating story that you can buy into, and then you can sell others on what you believe.
If You Want Energetic Sales People, Hire Them Some Support
Have a sales meeting and ask the room how much it would be worth to them to have a person or two hired to help with data entry, billing issues, and production.
Keep Up With Inflation By Increasing Sales Package Prices
The long-running conclusion is that the rates increase when the demand heats up on a radio station. But, how about when our cost-of-living increases?...