Tag: Sales

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

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"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

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“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

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"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

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"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

Disney Expects to Generate More Than $700M from College Football Ads

Television BSM Staff BSM Staff -
The advertising dollars come from more than 350 total advertisers and the company has signed on 36 new sponsors for 2022.

How to Sell Branded Podcasts

Columns Jeff Caves Jeff Caves -
So, when Seth mentioned selling a branded podcast to an advertiser and producing the pod for them, I investigated.

Four Tips to Generate Sales Leads

Columns Jeff Caves Jeff Caves -
Finding some warm leads is very doable if you consider some of these four steps. 

Remind Your Clients What You Do For Them

Columns Jeff Caves Jeff Caves -
Let's not forget to remind our clients of our value as advertising consultants.

How to Sell Sports Radio During Layoffs

Columns Jeff Caves Jeff Caves -
The employees laid off pay the ultimate price, but the salespeople who are charged with representing these companies have a tough job.

Are You Sales Material? Take the Sales Quiz

Columns Jeff Caves Jeff Caves -
Sports radio needs consistent, motivated, driven people to make the engine run. That's on the air and that's making the sales.

Radio Should Be Building Fences

Columns Jeff Caves Jeff Caves -
This is the kind of technology that will help broadcasters hire more tech-savvy salespeople. And chase down Google. The benefits far outweigh the negatives to me.

Research Your Ratings Story to Sell Your Station

Columns Jeff Caves Jeff Caves -
Make sure you have a rating story that you can buy into, and then you can sell others on what you believe.

If You Want Energetic Sales People, Hire Them Some Support

Columns Jeff Caves Jeff Caves -
Have a sales meeting and ask the room how much it would be worth to them to have a person or two hired to help with data entry, billing issues, and production.

Keep Up With Inflation By Increasing Sales Package Prices

Columns Jeff Caves Jeff Caves -
The long-running conclusion is that the rates increase when the demand heats up on a radio station. But, how about when our cost-of-living increases?...
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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

Features 0
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

Columns 0
"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

Features 0
"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

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This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”