Tag: Sales

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

It’s Time To Update From References To Reviews

"Here's why you should prioritize getting Google reviews and some tips for effectively doing it."

Rethink and Replace Last Year’s Lost Revenue This Year

"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."

11 Ways To Be A Better Sales Meeting Participant

"Being more active in meetings not only can help you improve your sales performance but it can also levitate your image with your peers and boss."

Herb Tarlek, The Most Famous Radio Salesperson Who Never Lived

Tarlek taught us a few things about how to collect money from a client.

Planning Your 2023 Sales Budget

The bottom line is that most salespeople will be handed a 2023 budget that includes an increase from 2022.

How Do You Position Your Sales With a New Competitor in the Market?

There is a big difference between buzz and sustainability.

You Got a New Format Competitor. Now What?

There is nothing worse in sales when you feel one way about changes like this and are told to say something else.

Four Keys to Exude Confidence in Sales

If you look good, have no fear, use testimony, and practice well, you can turn your frown into a crown. Sell like an ace and live like a KING.

Disney Expects to Generate More Than $700M from College Football Ads

The advertising dollars come from more than 350 total advertisers and the company has signed on 36 new sponsors for 2022.

How to Sell Branded Podcasts

So, when Seth mentioned selling a branded podcast to an advertiser and producing the pod for them, I investigated.

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."