Tag: Sales

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How George Kamel Uses TikTok and YouTube to Spread Dave Ramsey’s Personal Finance Message

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"People are tired of being monologued to. They can get information a thousand ways. What they can't get is an interpretation of that information or an experiential version of that information with real people."

How Radio Lost the Hustle to Local Campaigns

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"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

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"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."

Jenny Matthews, Jagger Take KC’s 106.5 The Wolf To New York 

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“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”

Memories Are The Most Effective Sales Tool

Columns Jeff Caves Jeff Caves -
"Our branding commercials, not price, and item or BUY NOW, generate memories influencing future purchase decisions."

Sell Hot Takes Like Hotcakes

Columns Jeff Caves Jeff Caves -
"The Hot Takes Café is bustling, and as sellers, we need to pack the place."

It’s Time To Update From References To Reviews

Columns Jeff Caves Jeff Caves -
"Here's why you should prioritize getting Google reviews and some tips for effectively doing it."

Rethink and Replace Last Year’s Lost Revenue This Year

Columns Jeff Caves Jeff Caves -
"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."

11 Ways To Be A Better Sales Meeting Participant

Columns Jeff Caves Jeff Caves -
"Being more active in meetings not only can help you improve your sales performance but it can also levitate your image with your peers and boss."

Herb Tarlek, The Most Famous Radio Salesperson Who Never Lived

Columns Jeff Caves Jeff Caves -
Tarlek taught us a few things about how to collect money from a client.

Planning Your 2023 Sales Budget

Columns Jeff Caves Jeff Caves -
The bottom line is that most salespeople will be handed a 2023 budget that includes an increase from 2022.

How Do You Position Your Sales With a New Competitor in the Market?

Columns Jeff Caves Jeff Caves -
There is a big difference between buzz and sustainability.

You Got a New Format Competitor. Now What?

Columns Jeff Caves Jeff Caves -
There is nothing worse in sales when you feel one way about changes like this and are told to say something else.

Four Keys to Exude Confidence in Sales

Columns Jeff Caves Jeff Caves -
If you look good, have no fear, use testimony, and practice well, you can turn your frown into a crown. Sell like an ace and live like a KING.
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How Radio Lost the Hustle to Local Campaigns

Columns 0
"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

Columns 0
"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."

Jenny Matthews, Jagger Take KC’s 106.5 The Wolf To New York 

Features 0
“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”

Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?

Columns 0
I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?