Tag: Sales

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

It’s Time To Update From References To Reviews

Columns Jeff Caves Jeff Caves -
"Here's why you should prioritize getting Google reviews and some tips for effectively doing it."

Rethink and Replace Last Year’s Lost Revenue This Year

Columns Jeff Caves Jeff Caves -
"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."

11 Ways To Be A Better Sales Meeting Participant

Columns Jeff Caves Jeff Caves -
"Being more active in meetings not only can help you improve your sales performance but it can also levitate your image with your peers and boss."

Herb Tarlek, The Most Famous Radio Salesperson Who Never Lived

Columns Jeff Caves Jeff Caves -
Tarlek taught us a few things about how to collect money from a client.

Planning Your 2023 Sales Budget

Columns Jeff Caves Jeff Caves -
The bottom line is that most salespeople will be handed a 2023 budget that includes an increase from 2022.

How Do You Position Your Sales With a New Competitor in the Market?

Columns Jeff Caves Jeff Caves -
There is a big difference between buzz and sustainability.

You Got a New Format Competitor. Now What?

Columns Jeff Caves Jeff Caves -
There is nothing worse in sales when you feel one way about changes like this and are told to say something else.

Four Keys to Exude Confidence in Sales

Columns Jeff Caves Jeff Caves -
If you look good, have no fear, use testimony, and practice well, you can turn your frown into a crown. Sell like an ace and live like a KING.

Disney Expects to Generate More Than $700M from College Football Ads

Television BSM Staff BSM Staff -
The advertising dollars come from more than 350 total advertisers and the company has signed on 36 new sponsors for 2022.

How to Sell Branded Podcasts

Columns Jeff Caves Jeff Caves -
So, when Seth mentioned selling a branded podcast to an advertiser and producing the pod for them, I investigated.
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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

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Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.