Tag: Sales

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

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"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

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“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

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"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

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"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

Memories Are The Most Effective Sales Tool

Columns Jeff Caves Jeff Caves -
"Our branding commercials, not price, and item or BUY NOW, generate memories influencing future purchase decisions."

Sell Hot Takes Like Hotcakes

Columns Jeff Caves Jeff Caves -
"The Hot Takes Café is bustling, and as sellers, we need to pack the place."

It’s Time To Update From References To Reviews

Columns Jeff Caves Jeff Caves -
"Here's why you should prioritize getting Google reviews and some tips for effectively doing it."

Rethink and Replace Last Year’s Lost Revenue This Year

Columns Jeff Caves Jeff Caves -
"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."

11 Ways To Be A Better Sales Meeting Participant

Columns Jeff Caves Jeff Caves -
"Being more active in meetings not only can help you improve your sales performance but it can also levitate your image with your peers and boss."

Herb Tarlek, The Most Famous Radio Salesperson Who Never Lived

Columns Jeff Caves Jeff Caves -
Tarlek taught us a few things about how to collect money from a client.

Planning Your 2023 Sales Budget

Columns Jeff Caves Jeff Caves -
The bottom line is that most salespeople will be handed a 2023 budget that includes an increase from 2022.

How Do You Position Your Sales With a New Competitor in the Market?

Columns Jeff Caves Jeff Caves -
There is a big difference between buzz and sustainability.

You Got a New Format Competitor. Now What?

Columns Jeff Caves Jeff Caves -
There is nothing worse in sales when you feel one way about changes like this and are told to say something else.

Four Keys to Exude Confidence in Sales

Columns Jeff Caves Jeff Caves -
If you look good, have no fear, use testimony, and practice well, you can turn your frown into a crown. Sell like an ace and live like a KING.
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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

Features 0
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

Columns 0
"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

Features 0
"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

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This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”