Tag: Sales
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How Many Radio Ads Should Advertising Clients Run?
By ensuring your radio ad strategy aligns with your goals and where you are with your business, you can leverage a cost-efficient strategy and maximize your radio advertising results.
Seller to Seller: Brian Schneekloth, Beasley Media Group Boston
"I think creativity is king. That's the currency that we have is the ability to be creative. Every client has so many media options nowadays. When we can get creative, we win."
What Are Stations and Talent Doing to Bring In New Listeners?
Being an advocate for your own stations and shows and working to bring in new listeners is part of the job.
An Advertisers Guide to Effective Local Event Sponsorship
By first defining values, then carefully selecting an event sponsorship, efficiently staffing them with employees or temp agencies, and following up with purpose, companies can create value for themselves and their community.
One Word to Help You Make More Radio Ad Sales in 2024
"I ditched the chaos this year and embraced the Power of One Word."
Maybe It’s Time to Hire a Personal Assistant
"A well-matched assistant can be the key to your productivity, allowing you to focus on what you do best: building relationships and closing deals."
Dave Portnoy: Sales People Should be the Highest Paid at Barstool
"Salespeople make bank. They go out, they're driven by money. And we gotta get to that. There should be more upside for them."
Embrace Change And Keep Thriving in Sales
"Many challenges can impact your career significantly if you don’t roll with the punches."
How Do You Deliver Your Station’s Bad News To Your Clients?
"As a sports radio seller, you hold the key to managing these situations and staying in front of the competition."
Your Client is More Likely To Make a Choice if You Are Choosy
"It is mind-numbing how many choices we have for advertisers. But, we need to limit those choices in order to actually get the buy."