Tag: Sales

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

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"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

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“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

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"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

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"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How Many Radio Ads Should Advertising Clients Run?

Columns Jeff Caves Jeff Caves -
By ensuring your radio ad strategy aligns with your goals and where you are with your business, you can leverage a cost-efficient strategy and maximize your radio advertising results.

Seller to Seller: Brian Schneekloth, Beasley Media Group Boston

Columns Dave Greene Dave Greene -
"I think creativity is king. That's the currency that we have is the ability to be creative. Every client has so many media options nowadays. When we can get creative, we win."

What Are Stations and Talent Doing to Bring In New Listeners?

Columns Dave Greene Dave Greene -
Being an advocate for your own stations and shows and working to bring in new listeners is part of the job.

An Advertisers Guide to Effective Local Event Sponsorship

Columns Jeff Caves Jeff Caves -
By first defining values, then carefully selecting an event sponsorship, efficiently staffing them with employees or temp agencies, and following up with purpose, companies can create value for themselves and their community.

One Word to Help You Make More Radio Ad Sales in 2024

Columns Jeff Caves Jeff Caves -
"I ditched the chaos this year and embraced the Power of One Word."

Maybe It’s Time to Hire a Personal Assistant

Columns Jeff Caves Jeff Caves -
"A well-matched assistant can be the key to your productivity, allowing you to focus on what you do best: building relationships and closing deals."

Dave Portnoy: Sales People Should be the Highest Paid at Barstool

Television BSM Staff BSM Staff -
"Salespeople make bank. They go out, they're driven by money. And we gotta get to that. There should be more upside for them."

Embrace Change And Keep Thriving in Sales

Columns Jeff Caves Jeff Caves -
"Many challenges can impact your career significantly if you don’t roll with the punches."

How Do You Deliver Your Station’s Bad News To Your Clients?

Columns Jeff Caves Jeff Caves -
"As a sports radio seller, you hold the key to managing these situations and staying in front of the competition."

Your Client is More Likely To Make a Choice if You Are Choosy

Columns Jeff Caves Jeff Caves -
"It is mind-numbing how many choices we have for advertisers. But, we need to limit those choices in order to actually get the buy."
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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

Features 0
“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

Columns 0
"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

Features 0
"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

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This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”