Tag: Sales

"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."

"Coming back to iHeartMedia Milwaukee feels like a full-circle moment in my career"

"Today, we elevate that conversation to the executives, sales leaders, and advertising branches of the media industry—leaders who continue to face head-on challenges of generating revenue, managing budgets, and finding avenues to increase reach and return on investment"

What nobody generally talks about in these situations are the salespeople who have to pick up a lot of the pieces with the advertisers left behind by the host.

The best salespeople aren’t just following trends, they’re ahead of them.

The client should have seen the value in what you presented, and you would hope they were so blown away by the time and effort you put into helping solve their business' problems that they feel like they aren't just investing in marketing their business, but that that also comes with your expertise as a big part of the 'added value'.

Prospecting is where it all starts and can be a very confusing part of the process for those just starting out in the business or those who were never taught the right way to begin with.

That passion can get you meetings, it can get you sales, it can get you referrals and it can make you rich.

By ensuring your radio ad strategy aligns with your goals and where you are with your business, you can leverage a cost-efficient strategy and maximize your radio advertising results.

"I think creativity is king. That's the currency that we have is the ability to be creative. Every client has so many media options nowadays. When we can get creative, we win."