"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."
Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.
Can a Classic Rock radio station create a community of fans that will help expand awareness of the brand beyond the existing cume and potentially reach younger fans of Classic Rock?
"I approached this show the same way as all those other events: What can I learn to improve the product or the management and execution of the product?"
"When it comes to creating media, the barrier to entry has been obliterated. As a result, there is too much content competing for a finite amount of attention."
The inaugural event will feature special guests Fred, morning host at iHeartMedia’s 103.5 Kiss FM in Chicago, and James Howard, Senior Vice President of Programming for iHeart Chicago.
Resler has developed a blueprint for community-building that utilizes existing digital platforms to help Paragon’s public radio clients launch, grow, and monetize their own micro-communities.
"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."
“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."