"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.
Can a Classic Rock radio station create a community of fans that will help expand awareness of the brand beyond the existing cume and potentially reach younger fans of Classic Rock?
"I approached this show the same way as all those other events: What can I learn to improve the product or the management and execution of the product?"
"When it comes to creating media, the barrier to entry has been obliterated. As a result, there is too much content competing for a finite amount of attention."
The inaugural event will feature special guests Fred, morning host at iHeartMedia’s 103.5 Kiss FM in Chicago, and James Howard, Senior Vice President of Programming for iHeart Chicago.
Resler has developed a blueprint for community-building that utilizes existing digital platforms to help Paragon’s public radio clients launch, grow, and monetize their own micro-communities.
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."