"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
Stations run big promotions that spans several weeks, culminating in the big moment of awarding the prize and announcing the winner. Then what? Far too often, nothing.
"Looking ahead, we are energized by the opportunities to build on this strategy and continue offering unparalleled audio experiences through our platforms."
SiriusXM is coming off a quarter in which it reported adjusted EBITDA of $693 million, a figure that was down 7% year-over-year and attributed to diminished subscriber revenue.
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”