"This new ability to toggle between full functionality and Lite Mode, which has just the essentials, gives them the opportunity to make every experience the right one for them.”
Stations run big promotions that spans several weeks, culminating in the big moment of awarding the prize and announcing the winner. Then what? Far too often, nothing.
"Looking ahead, we are energized by the opportunities to build on this strategy and continue offering unparalleled audio experiences through our platforms."
SiriusXM is coming off a quarter in which it reported adjusted EBITDA of $693 million, a figure that was down 7% year-over-year and attributed to diminished subscriber revenue.
"This new ability to toggle between full functionality and Lite Mode, which has just the essentials, gives them the opportunity to make every experience the right one for them.”