Tag: social media

"Content is king."

"All three of those sites make it very easy to follow analytics. What's harder to quantify is the brand and if you're growing your brand positively."

"Because ESPN and our team is so focused on many different sports properties and leagues and sport verticals, how we celebrate that and what engagement looks like varies. What's considered success varies."

Being an advocate for your own stations and shows and working to bring in new listeners is part of the job.

"If somebody doesn't understand the context of why it matters to them, they're not going to watch because they don't think the information they're about to receive is applicable to them."

The bottom line should be obvious: Stop doing things just because someone says you’re “supposed to be doing them.”

"We measure a lot of our posts by impressions. That's something that partners really care about. We're able to go to partners and tell them that last month we did 200 million monthly impressions across social and internally that's what we use as a barometer for success."

"Isn't the horse out of the barn there?"

"We have to realize that with every platform we're doing, it's not just AM 570 radio listeners. It's Dodger fans, it's Clipper fans."

Many in sports media took time to thank their viewers, listeners, and readers, in their holiday messages on social media.