"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
Earlier this week, Elon Musk tweeted a meme insinuating he would "go to war" with Apple instead of paying the 30% charge the tech giant takes in from in-app purchases on apps provided by its app store.
" The company will look to continue to embrace movements in the digital space and the proclivities of its viewers and sports fans at large as it looks to serve the sports time anytime and anywhere for years to come."
“He was the electric car guy, remember? They don’t even mention his electric cars anymore because he’s doing the one thing you’re not allowed to do, which is giving voice to people.”
Twitter became where you went to break news and gather information. It’s where you built an audience and answered questions. And while it became an inescapable part of the job, I’ve increasingly come to struggle with the business rationale for doing so.
The vast majority of the NBA's video success came from Instagram Reels. That featured a tally of 716 million views, accounting for 60% of the total NBA social views during the Finals. The NBA also surpassed 88 million YouTube views.
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."