"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."
"If sports radio adapted during COVID to address audience shifts toward on-demand and visual content, it can adapt now to ensure live talent are safe during events"
"The message for sports radio talent is urgent: adapt or risk obsolescence. Use the tools available. Promote and amplify your message. Get social. Your niche doesn’t live on your timeline—it lives on your audience’s"
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."