Tag: Sports Media Sales

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Clay Travis: NFL Placing 87% Of Games On Free TV Means They’re “Violating The Law” 13% Of The Time

"You guys have an important responsibility and an opportunity to apply the law fairly freely and help fans everywhere across the entire nation pay less and get more."

NBA Finals Game Three Viewership Highest Since 1998

"Game 3 averaged 23.8 million viewers on ABC and ESPN, a 159% jump from last year's Game 3. The audience peaked at 26.3 million viewers at 11:15 p.m. ET."

CBS News Earned $362 Million From 60 Minutes, CBS Evening News, Others in 2025

"Halfway through this year, CBS is still at 22% of the dollar share."

NAB President Curtis LeGeyt: Congress Must “Reaffirm The Scope” Of Sports Broadcasting Act Of 1961 With All Leagues

"We're not here to scrutinize the NFL's business practices. We're here to affirm that if they want to take advantage of an antitrust exemption granted to them by this body, that there are certain public interest obligations that went along with that."

When it Comes to Closing the Deal, Some in Media Sales Don’t Even Deserve a Set of Steak Knives

The client should have seen the value in what you presented, and you would hope they were so blown away by the time and effort you put into helping solve their business' problems that they feel like they aren't just investing in marketing their business, but that that also comes with your expertise as a big part of the 'added value'.

During Sales Presentations, Just Provide Solutions to the Client’s Challenges

"Anything you say in the CNA can and will be used against you in the presentation."

Appointment Setting is What Separates Great Sellers from Good Sellers

Elevator pitches are fairly simple, think of it this way - WHAT IS IN IT FOR THE CLIENT?!?

30 Years in Sports Media Has Been One of the Headlines of My 50 Years of Life

It has been a crazy ride over these 30 years in the business and I expect more of the same as I look to the back half of my career.

The Key to Sales Prospecting is Knowing What Makes a Business Qualified to Take Advantage of What You Offer

Prospecting is where it all starts and can be a very confusing part of the process for those just starting out in the business or those who were never taught the right way to begin with.

Sales Meeting: The Relationship Between Salesperson and Sales Manager

If you are a salesperson struggling and looking for answers, think about how honest you have been with your manager. Have you asked for help?

Sales Meeting: For Media Sellers it is Far From the Most Wonderful Time of the Year

Welcome to our first sales meeting of December. Hope everyone had a nice Thanksgiving holiday and re-entry back into the real world on Monday...

What Can Sports Media Salespeople Learn From the Mike Tyson-Jake Paul Event on Netflix?

Holy moly, for everything Netflix did wrong, someone or somebodies sold the heck out of it.

Sales Meeting: Are You Hoping or Are You Selling?

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

Sales Meeting: History is the Best Predictor of the Future

It's go, go, go and then it's no, no, no, call me after the first of the year.

Popular

NBA Finals Game Three Viewership Highest Since 1998

"Game 3 averaged 23.8 million viewers on ABC and ESPN, a 159% jump from last year's Game 3. The audience peaked at 26.3 million viewers at 11:15 p.m. ET."

CBS News Earned $362 Million From 60 Minutes, CBS Evening News, Others in 2025

"Halfway through this year, CBS is still at 22% of the dollar share."

NAB President Curtis LeGeyt: Congress Must “Reaffirm The Scope” Of Sports Broadcasting Act Of 1961 With All Leagues

"We're not here to scrutinize the NFL's business practices. We're here to affirm that if they want to take advantage of an antitrust exemption granted to them by this body, that there are certain public interest obligations that went along with that."

Christy Brittain Joins 96.1 BBB Raleigh as New Afternoon Host

"Radio has always been about companionship and community, and I look forward to spending afternoons with the incredible people of the Triangle."