Tag: Sports Media Sales
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When it Comes to Closing the Deal, Some in Media Sales Don’t Even Deserve a Set of Steak Knives
The client should have seen the value in what you presented, and you would hope they were so blown away by the time and effort you put into helping solve their business' problems that they feel like they aren't just investing in marketing their business, but that that also comes with your expertise as a big part of the 'added value'.
During Sales Presentations, Just Provide Solutions to the Client’s Challenges
"Anything you say in the CNA can and will be used against you in the presentation."
Appointment Setting is What Separates Great Sellers from Good Sellers
Elevator pitches are fairly simple, think of it this way - WHAT IS IN IT FOR THE CLIENT?!?
30 Years in Sports Media Has Been One of the Headlines of My 50 Years of Life
It has been a crazy ride over these 30 years in the business and I expect more of the same as I look to the back half of my career.
The Key to Sales Prospecting is Knowing What Makes a Business Qualified to Take Advantage of What You Offer
Prospecting is where it all starts and can be a very confusing part of the process for those just starting out in the business or those who were never taught the right way to begin with.
Sales Meeting: The Relationship Between Salesperson and Sales Manager
If you are a salesperson struggling and looking for answers, think about how honest you have been with your manager. Have you asked for help?
Sales Meeting: For Media Sellers it is Far From the Most Wonderful Time of the Year
Welcome to our first sales meeting of December. Hope everyone had a nice Thanksgiving holiday and re-entry back into the real world on Monday...
What Can Sports Media Salespeople Learn From the Mike Tyson-Jake Paul Event on Netflix?
Holy moly, for everything Netflix did wrong, someone or somebodies sold the heck out of it.
Sales Meeting: Are You Hoping or Are You Selling?
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Sales Meeting: History is the Best Predictor of the Future
It's go, go, go and then it's no, no, no, call me after the first of the year.