Tag: Sports Media Sales

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The Return Of The Pretty Reckless AND The Return Of The Record Release Party

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"When you're a music brand, these events matter. Artists matter."

Laid Off By Innovation? Use AI To Get Hired Faster

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"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

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Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

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"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

When it Comes to Closing the Deal, Some in Media Sales Don’t Even Deserve a Set of Steak Knives

Business Dave Greene Dave Greene -
The client should have seen the value in what you presented, and you would hope they were so blown away by the time and effort you put into helping solve their business' problems that they feel like they aren't just investing in marketing their business, but that that also comes with your expertise as a big part of the 'added value'.

During Sales Presentations, Just Provide Solutions to the Client’s Challenges

Columns Dave Greene Dave Greene -
"Anything you say in the CNA can and will be used against you in the presentation."

Appointment Setting is What Separates Great Sellers from Good Sellers

Sales Meeting Dave Greene Dave Greene -
Elevator pitches are fairly simple, think of it this way - WHAT IS IN IT FOR THE CLIENT?!?

30 Years in Sports Media Has Been One of the Headlines of My 50 Years of Life

Columns Dave Greene Dave Greene -
It has been a crazy ride over these 30 years in the business and I expect more of the same as I look to the back half of my career.

The Key to Sales Prospecting is Knowing What Makes a Business Qualified to Take Advantage of What You Offer

Columns Dave Greene Dave Greene -
Prospecting is where it all starts and can be a very confusing part of the process for those just starting out in the business or those who were never taught the right way to begin with.

Sales Meeting: The Relationship Between Salesperson and Sales Manager

Sales Meeting Dave Greene Dave Greene -
If you are a salesperson struggling and looking for answers, think about how honest you have been with your manager. Have you asked for help?

Sales Meeting: For Media Sellers it is Far From the Most Wonderful Time of the Year

Features Dave Greene Dave Greene -
Welcome to our first sales meeting of December. Hope everyone had a nice Thanksgiving holiday and re-entry back into the real world on Monday...

What Can Sports Media Salespeople Learn From the Mike Tyson-Jake Paul Event on Netflix?

Columns Dave Greene Dave Greene -
Holy moly, for everything Netflix did wrong, someone or somebodies sold the heck out of it.

Sales Meeting: Are You Hoping or Are You Selling?

Columns Dave Greene Dave Greene -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

Sales Meeting: History is the Best Predictor of the Future

Features Dave Greene Dave Greene -
It's go, go, go and then it's no, no, no, call me after the first of the year.
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Laid Off By Innovation? Use AI To Get Hired Faster

Columns 0
"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Columns 0
Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

Columns 0
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Paul Finebaum Reflects on His Legacy in Receiving the Sports Media Lifetime Achievement Award

Features 0
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."