Tag: Sports Media Sales

Browse our Latest articles!

The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Lee Davis Retiring as Senior Vice President of Sports Monetization at Audacy

"I started my career getting Howard Stern coffee,” Davis wrote. “Now he’s still on the air, and going strong — and here I am — retiring"

A Final Word to My Media Sales Brethren

If you’re not willing to commit to every part of the process and truly put in the work, then you’re in the wrong career.

Media Salespeople Need to Stay Confident During Cold Streaks

Just like a seasoned hitter doesn’t throw away the bat after a bad week, you can’t throw away your confidence just because you're in a sales slump.

Media Sales and the Double-Edged Sword of Schedule Flexibility

The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.

Building Lasting Client Relationships: Take Them Out to the Ballgame

Clients are more likely to do business with someone they know, like, and trust.

Crisis Management in Media Sales: Navigating Controversy Around On-Air Talent

What nobody generally talks about in these situations are the salespeople who have to pick up a lot of the pieces with the advertisers left behind by the host.

Media Sales in the Digital Age: Leveraging Technology for Success

At the end of the day, the goal is to spend less time on administrative tasks and more time building relationships, closing deals, and driving YOUR revenue.

Your Media Sales Career Is Your Own Business – Start Thinking Like an Entrepreneur

The best salespeople aren’t just following trends, they’re ahead of them.

Media Salespeople with Great Ideas Always Win

"Want to be different? Do you want to be better than other salespeople? Want to make a lot of money? Come up with better ideas than anyone else."

How Media Salespeople Handle Clients After the Sale Can Make Them the Hero or the Goat

After a brief hiatus for Super Bowl week, we are back, and our sales meeting today is about the final step in the six-step...

Popular

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."