Tag: sports radio advertising

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ESPN President Jimmy Pitaro Notes “Difficult Decisions” as Network Begins Layoffs

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"We had to make some difficult decisions about job impacts that we will be communicating today."

NFL Network Insider Tom Pelissero Reportedly Departs As Part Of ESPN Layoffs

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"Pelissero joined NFL Network in July 2017. Before that, he covered the NFL for USA Today starting in 2013, part of a team that won an Associated Press Sports Editors Top 10 award."

Bill Handel: We’ve Lost 65% of Our AM Radio Audience on KFI in Past Decade

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"And if you look at revenue, revenue has just collapsed."

NHL Creating Local Broadcast Production Setup With At Least Four Clubs Beginning Next Season

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"Our main goal right now is to maintain as much flexibility as we can so that as the market matures and we start to understand what the future really holds, then we can react very quickly."

Sports Radio Advertising vs. Social Media

Business Jeff Caves Jeff Caves -
While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
If it truly is your own business, you would know the numbers inside and out.

Overcoming Common Objections to Buying Sports Radio Advertising

Business Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Sports Radio Advertising Can Fuel Word of Mouth

Business Jeff Caves Jeff Caves -
Savvy companies recognize that by promoting word of mouth, such as sports radio advertising, WOM can amplify the buzz and direct what customers tell others about them.

How Advertisers Can Protect Their Digital Ad Spend

Business Jeff Caves Jeff Caves -
Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.

How to Renegotiate Your Annual Sports Radio Advertising Contract

Business Jeff Caves Jeff Caves -
Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.

Radio and Podcast Advertising for Road Trippers

Business Jeff Caves Jeff Caves -
3 out of 4 people listen to the car AM/FM radio each week, and 1/3 of adults listen to podcasts each week.

Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower

Business Jeff Caves Jeff Caves -
Radio endorsers can be your 'superpower' in achieving your marketing goals.

Why Sports Radio Advertising Works at Christmas

Columns Jeff Caves Jeff Caves -
Men's significant role in holiday shopping, last-minute shopping tendencies, and diverse interests make them an ideal target audience.
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NFL Network Insider Tom Pelissero Reportedly Departs As Part Of ESPN Layoffs

Sports 0
"Pelissero joined NFL Network in July 2017. Before that, he covered the NFL for USA Today starting in 2013, part of a team that won an Associated Press Sports Editors Top 10 award."

Bill Handel: We’ve Lost 65% of Our AM Radio Audience on KFI in Past Decade

News 0
"And if you look at revenue, revenue has just collapsed."

NHL Creating Local Broadcast Production Setup With At Least Four Clubs Beginning Next Season

Sports 0
"Our main goal right now is to maintain as much flexibility as we can so that as the market matures and we start to understand what the future really holds, then we can react very quickly."

Emmanuel Acho: ESPN Executives “Cowards” for Handling of Ryan Clark Firing

Sports 0
"If you work long enough, you will get fired regardless of your profession. But to fire a man that helped bring a show its very first Emmy award in the midst of that show is cowardly."