Tag: sports radio advertising

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Boogie D Departs KCJK as Cumulus Reduces Staff

"I just want to say thank you KC!! Thank you for rocking out with me for 7 years at 12noon for the noon mix!!"

Peter Alexander On MS NOW Show Debut: I’m an ‘Advocate For the Facts’

"I like to say that Americans deserve facts, not spin."

Steve O’Donnell: Goal Is NASCAR Becoming a Network “Must-Have” Property

"Right now I'd say, we're a nice to have sport. When you look at networks and everything, not a must have."

Classic Country Radio Returns to 92.5 Mobile Market

"The Classic Country format directly challenges two established country competitors in the footprint"

Sports Radio Advertising vs. Social Media

While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Seller to Seller: Sales Meeting

If it truly is your own business, you would know the numbers inside and out.

Overcoming Common Objections to Buying Sports Radio Advertising

Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Sports Radio Advertising Can Fuel Word of Mouth

Savvy companies recognize that by promoting word of mouth, such as sports radio advertising, WOM can amplify the buzz and direct what customers tell others about them.

How Advertisers Can Protect Their Digital Ad Spend

Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.

How to Renegotiate Your Annual Sports Radio Advertising Contract

Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.

Radio and Podcast Advertising for Road Trippers

3 out of 4 people listen to the car AM/FM radio each week, and 1/3 of adults listen to podcasts each week.

Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower

Radio endorsers can be your 'superpower' in achieving your marketing goals.

Why Sports Radio Advertising Works at Christmas

Men's significant role in holiday shopping, last-minute shopping tendencies, and diverse interests make them an ideal target audience.

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Peter Alexander On MS NOW Show Debut: I’m an ‘Advocate For the Facts’

"I like to say that Americans deserve facts, not spin."

Steve O’Donnell: Goal Is NASCAR Becoming a Network “Must-Have” Property

"Right now I'd say, we're a nice to have sport. When you look at networks and everything, not a must have."

Classic Country Radio Returns to 92.5 Mobile Market

"The Classic Country format directly challenges two established country competitors in the footprint"

ESPN Launches Second Season of ‘Official Visit with Rece Davis’

"This year we wanted to push even further — getting Rece out of the studio and into the real spaces where these coaches and players live their lives."