Tag: sports radio advertising

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CBS News Earned $362 Million From 60 Minutes, CBS Evening News, Others in 2025

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"Halfway through this year, CBS is still at 22% of the dollar share."

NAB President Curtis LeGeyt: Congress Must “Reaffirm The Scope” Of Sports Broadcasting Act Of 1961 With All Leagues

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"We're not here to scrutinize the NFL's business practices. We're here to affirm that if they want to take advantage of an antitrust exemption granted to them by this body, that there are certain public interest obligations that went along with that."

Christy Brittain Joins 96.1 BBB Raleigh as New Afternoon Host

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"Radio has always been about companionship and community, and I look forward to spending afternoons with the incredible people of the Triangle."

Chad ‘Chumley’ Kerch Joins WQIK Jacksonville Country Morning Show

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"I'm honored to add my voice to a team Jacksonville already loves."

Sports Radio Advertising vs. Social Media

Business Jeff Caves Jeff Caves -
While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
If it truly is your own business, you would know the numbers inside and out.

Overcoming Common Objections to Buying Sports Radio Advertising

Business Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Sports Radio Advertising Can Fuel Word of Mouth

Business Jeff Caves Jeff Caves -
Savvy companies recognize that by promoting word of mouth, such as sports radio advertising, WOM can amplify the buzz and direct what customers tell others about them.

How Advertisers Can Protect Their Digital Ad Spend

Business Jeff Caves Jeff Caves -
Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.

How to Renegotiate Your Annual Sports Radio Advertising Contract

Business Jeff Caves Jeff Caves -
Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.

Radio and Podcast Advertising for Road Trippers

Business Jeff Caves Jeff Caves -
3 out of 4 people listen to the car AM/FM radio each week, and 1/3 of adults listen to podcasts each week.

Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower

Business Jeff Caves Jeff Caves -
Radio endorsers can be your 'superpower' in achieving your marketing goals.

Why Sports Radio Advertising Works at Christmas

Columns Jeff Caves Jeff Caves -
Men's significant role in holiday shopping, last-minute shopping tendencies, and diverse interests make them an ideal target audience.
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NAB President Curtis LeGeyt: Congress Must “Reaffirm The Scope” Of Sports Broadcasting Act Of 1961 With All Leagues

Sports 0
"We're not here to scrutinize the NFL's business practices. We're here to affirm that if they want to take advantage of an antitrust exemption granted to them by this body, that there are certain public interest obligations that went along with that."

Christy Brittain Joins 96.1 BBB Raleigh as New Afternoon Host

Music 0
"Radio has always been about companionship and community, and I look forward to spending afternoons with the incredible people of the Triangle."

Chad ‘Chumley’ Kerch Joins WQIK Jacksonville Country Morning Show

Music 0
"I'm honored to add my voice to a team Jacksonville already loves."

NFL Executive: League Declined Invite To Hearing On Sports Broadcasting Act Of 1961 Over “Balance” Of Witnesses

Sports 0
"This panel, led by Congressman [Scott] Fitzgerald, who's right there in Wisconsin, has witnesses solely on one side of the issue. There is no effort. We've offered many witnesses, and there's no effort to have a balanced group."