Tag: sports radio advertising

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Coleman Insights and Greater Public Launch Public Radio Underwriting Study

"Stations need practical, research-backed strategies to strengthen revenue performance"

Stephen A. Smith on Potential TV News Future: ‘If the Right Offer Comes Along, I’d Do It’

"Do I think I could do a new show? You damn right I can. With ease, I might add. It ain't hard, not for me."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 1 Recap

Barrett Media President Jason Barrett opened the show by welcoming attendees to SVA Theater in New York.

Q102’s Mollie Watson Departs Hubbard’s WKRQ Cincinnati

"What started as a dream internship became one of the greatest chapters of my life,"

Sports Radio Advertising vs. Social Media

While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

Seller to Seller: Sales Meeting

If it truly is your own business, you would know the numbers inside and out.

Overcoming Common Objections to Buying Sports Radio Advertising

Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Sports Radio Advertising Can Fuel Word of Mouth

Savvy companies recognize that by promoting word of mouth, such as sports radio advertising, WOM can amplify the buzz and direct what customers tell others about them.

How Advertisers Can Protect Their Digital Ad Spend

Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.

How to Renegotiate Your Annual Sports Radio Advertising Contract

Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.

Radio and Podcast Advertising for Road Trippers

3 out of 4 people listen to the car AM/FM radio each week, and 1/3 of adults listen to podcasts each week.

Endorsement Ads from Sports Radio Talent Can Be a Business’s Superpower

Radio endorsers can be your 'superpower' in achieving your marketing goals.

Why Sports Radio Advertising Works at Christmas

Men's significant role in holiday shopping, last-minute shopping tendencies, and diverse interests make them an ideal target audience.

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Stephen A. Smith on Potential TV News Future: ‘If the Right Offer Comes Along, I’d Do It’

"Do I think I could do a new show? You damn right I can. With ease, I might add. It ain't hard, not for me."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 1 Recap

Barrett Media President Jason Barrett opened the show by welcoming attendees to SVA Theater in New York.

Q102’s Mollie Watson Departs Hubbard’s WKRQ Cincinnati

"What started as a dream internship became one of the greatest chapters of my life,"

Audacy CEO Kelli Turner on Potential Future Sales: ‘Everything Has a Price’

"I think it's hard for anyone that's a business person not to be open for business for the right situation."