"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."
While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.
Savvy companies recognize that by promoting word of mouth, such as sports radio advertising, WOM can amplify the buzz and direct what customers tell others about them.
"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."