Tag: sports radio advertising

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NAB President Curtis LeGeyt: Congress Must “Reaffirm The Scope” Of Sports Broadcasting Act Of 1961 With All Leagues

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"We're not here to scrutinize the NFL's business practices. We're here to affirm that if they want to take advantage of an antitrust exemption granted to them by this body, that there are certain public interest obligations that went along with that."

Christy Brittain Joins 96.1 BBB Raleigh as New Afternoon Host

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"Radio has always been about companionship and community, and I look forward to spending afternoons with the incredible people of the Triangle."

Chad ‘Chumley’ Kerch Joins WQIK Jacksonville Country Morning Show

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"I'm honored to add my voice to a team Jacksonville already loves."

NFL Executive: League Declined Invite To Hearing On Sports Broadcasting Act Of 1961 Over “Balance” Of Witnesses

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"This panel, led by Congressman [Scott] Fitzgerald, who's right there in Wisconsin, has witnesses solely on one side of the issue. There is no effort. We've offered many witnesses, and there's no effort to have a balanced group."

Sports Radio’s Local Advertising Issues Are Rooted in an ROI Mistake

Columns John Mamola John Mamola -
"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."

MLB’s Regional Sports Network Failures Offers Radio a Massive Opportunity

Columns John Mamola John Mamola -
"As Opening Night approaches and uncertainty among many local fans remains about how and where to watch, radio shouldn’t hesitate—it should lean in loudly, proudly, and consistently."

Bonneville International Launches Bonneville Sports Network

Business BSM Staff BSM Staff -
"Advertisers can now leverage that strength in a way that aligns with their goals, whether they’re pursuing national reach or meaningful local impact"

Radio Station Promotions Should Have an Advertising Sales Booth

Business Jeff Caves Jeff Caves -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest...

Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Radio Advertising Campaigns: When to go for Reach, Frequency, or Both

Business Jeff Caves Jeff Caves -
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

Name Awareness Advertising: A Must for New SMBs

Business Jeff Caves Jeff Caves -
I have worked with many small- to medium-sized businesses (SMBs) that have expanded to other territories. They are either a new business or a...

Radio Advertising Sales Reps Should Be Selling Podcasts

Business Jeff Caves Jeff Caves -
The rise of podcasts presents a golden opportunity for radio advertising sales reps. Some of us may think pods are competition, and if your...

Audio Advertising Research: Insights for Radio Ad Buyers

Business Jeff Caves Jeff Caves -
Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...

Cancelling Your Radio Advertising is a Bad Idea

Business Jeff Caves Jeff Caves -
While it might be tempting to cancel your radio ads to save money, it can undermine your long-term marketing strategy and overall business health.
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Christy Brittain Joins 96.1 BBB Raleigh as New Afternoon Host

Music 0
"Radio has always been about companionship and community, and I look forward to spending afternoons with the incredible people of the Triangle."

Chad ‘Chumley’ Kerch Joins WQIK Jacksonville Country Morning Show

Music 0
"I'm honored to add my voice to a team Jacksonville already loves."

NFL Executive: League Declined Invite To Hearing On Sports Broadcasting Act Of 1961 Over “Balance” Of Witnesses

Sports 0
"This panel, led by Congressman [Scott] Fitzgerald, who's right there in Wisconsin, has witnesses solely on one side of the issue. There is no effort. We've offered many witnesses, and there's no effort to have a balanced group."

Former RAB Executive Vice President George Hyde Dies

Business 0
The Radio Advertising Bureau (RAB) is mourning one of...