Tag: sports radio advertising

"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."

"As Opening Night approaches and uncertainty among many local fans remains about how and where to watch, radio shouldn’t hesitate—it should lean in loudly, proudly, and consistently."

"Advertisers can now leverage that strength in a way that aligns with their goals, whether they’re pursuing national reach or meaningful local impact"

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Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

I have worked with many small- to medium-sized businesses (SMBs) that have expanded to other territories. They are either a new business or a...

The rise of podcasts presents a golden opportunity for radio advertising sales reps. Some of us may think pods are competition, and if your...

Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...

While it might be tempting to cancel your radio ads to save money, it can undermine your long-term marketing strategy and overall business health.