Tag: Sports Television
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Why Strong Branding and Imaging Is Needed In Sports Talk Radio
In today's radio word there are brands with a heavy focus on branding and imaging and others which put a lesser importance on it....
Being An Entertainer Has Its Benefits
Broadcasters are trained to be fair and balanced and provide a neutral point of view to the audience. Whether it's studying the industry in...
Freddie Coleman – ESPN Radio
For many sports broadcasters, the opportunity to work for ESPN is a lifelong dream. It is viewed throughout our industry as one of the...
Brandon Tierney – CBS Sports Radio
Many times in life we're presented with opportunities that force us to adjust our thinking and reconsider our original game plan. Nobody knows that...
Selling Drama The TNT Way!
For the past 10 years, if you've watched TNT television you likely heard the channel's slogan "We Know Drama". It's a tagline in my opinion which...
Keys To Being a Good Interviewer
"You may not know John Sawatsky's name or face but if you watch any of ESPN's programming, his work is on display every single night."
The Art of Teasing
In the broadcasting business we're constantly searching for ways to invade the head space of our audience. With listeners having countless choices of where...