Tag: Super Bowl Ads
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‘MLB Central’ Cast Celebrates 1,000 Shows Together on MLB Network
"While all these other shows are doing whatever, we’re trying to give them smart analysis and insight and celebrating the game and trying to make you laugh, all in the same two hours."
Pat McAfee: ‘The Newsmakers are the Content Creators in Sports’
"Shams is a guy... He is. Everything he kind of predicted — happening, unfolding."
Bill Simmons: “Couldn’t Figure Out” Split ESPN-NBA Draft Broadcasts
"It was like, ‘Do I take this samurai sword and jam it into my temple?,’ or, ‘Do I take this chainsaw and saw my leg off?’"
Rock Radio May Be Wasting 20-30% Of Its Marketing Dollars
If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.
If It’s Good For A Super Bowl Ad Why Not A Music Format?
What’s fascinating is the “mad men” (and women) seem to have no issue regularly using “oldies,” i.e., 1960s hits, IN their ads but balk at the idea of media serving up the music.
FOX Sells Out Super Bowl Ad Time
Some advertisements were sold for more than $7 million, while the average price slotted between $6 and $7 million.
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Pat McAfee: ‘The Newsmakers are the Content Creators in Sports’
"Shams is a guy... He is. Everything he kind of predicted — happening, unfolding."
Bill Simmons: “Couldn’t Figure Out” Split ESPN-NBA Draft Broadcasts
"It was like, ‘Do I take this samurai sword and jam it into my temple?,’ or, ‘Do I take this chainsaw and saw my leg off?’"
Rock Radio May Be Wasting 20-30% Of Its Marketing Dollars
If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.
Ella Langley Credits Country Radio for Fueling Her Breakout Success
“When I was younger, I just listened to the radio. I could tell you the stations in Alabama. 98.9 is Country, 97.9 is the Jamz, 101.9 is Pop."