Tag: The Bob & Tom Show
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Is the Media Industry Ready For An AI Tsunami?
"If a machine can do your job 10x better and faster, and it provides significant savings to your company, how do you think this story ends for you?"
How 95.5 KLOS Achieved Its Best Ratings in Over 30 Years
Little of what we discussed isn’t available to most stations in markets of any size. The success isn’t a Los Angeles thing; it’s a radio thing.
Why Mainstream Media Criticism From Colin Cowherd Rings Hollow
"I agree with most of what Cowherd states in his over three-minute “thank you note,” his call-out of mainstream media is outright absurd"
20 Brands In 20 Days: Gregg Swedberg, K102 Minneapolis
"I want everybody in Minneapolis, and it doesn't matter what station you're on, I want personalities."
Tom Griswold Shares How ‘The Bob & Tom Show’ Created a Hit With ‘Live Jingle Day’
“The idea of this was that we wrote original jingles for each one of the 12 clients. We spent some time the month prior writing different types of jingles."
‘The Bob & Tom Show’ Highlights Advertisers In Live Event
Twelve Indianapolis advertisers received a live commercial during the show accompanied by “The Bob & Tom Show” band.
‘The Bob & Tom Show’ Launches ‘Bob & Tom Plus’
This new version of the show is tailored for affiliate stations aiming to integrate local content, promotions, and music alongside the latest segments from the Bob and Tom Show.
A Road Trip Through The Heartland In Search Of Local Radio
I traveled from my native Indiana to Columbia, Missouri, the center of the state. The 365-mile one-way trip exposed us to around 100 different radio stations.
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How 95.5 KLOS Achieved Its Best Ratings in Over 30 Years
Little of what we discussed isn’t available to most stations in markets of any size. The success isn’t a Los Angeles thing; it’s a radio thing.
Why Mainstream Media Criticism From Colin Cowherd Rings Hollow
"I agree with most of what Cowherd states in his over three-minute “thank you note,” his call-out of mainstream media is outright absurd"
20 Brands In 20 Days: Gregg Swedberg, K102 Minneapolis
"I want everybody in Minneapolis, and it doesn't matter what station you're on, I want personalities."
How WJR 760 Host Paul W. Smith Convinced Ford to Keep AM Radio in New Models
"I said 'This is self-serving, but I'm going to say it anyway: Can I get you to keep AM radios in your vehicles?'"